Archive for April, 2012

Getting To Know You: Josh Bernstein

Thursday, April 26th, 2012

In this edition of the Vertical Measures interview series, I speak with account manager Josh Bernstein about his Orthodox Jewish roots, his Apple obsession and his time living on the Mexican border. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers […]

Just Released: Conversion Tracking for Ad Extensions

Wednesday, April 25th, 2012

Earlier this month, Google released a very important update, but they haven’t talked too much about this new development. In fact, it may have completely slipped off of your radar that you now have access to a reporting feature, which allows you to examine conversion data for AdWords extensions. Just because Google hasn’t made a […]

How Do You Use Yahoo! Answers for Internet Marketing? [VIDEO]

Wednesday, April 25th, 2012

Arnie Kuenn answers: “How do you use Yahoo! Answers for Internet marketing?” Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more […]

Public Relations in the Digital Age

Tuesday, April 24th, 2012

Is PR getting its own taste of bad press? You’ve probably heard the buzz from digital media that the press release is dying a slow death. I find it interesting that PR is often dismissed as part of an interactive marketing strategy (for no longer being relevant), but creating new content is “king”! We’ve all […]

Internet Video Marketing – Essentials for Getting Started

Thursday, April 19th, 2012

So, you want to start embedding  video on your company website. The how-to’s of this is very foreign to many especially if you haven’t had exposure to the equipment and the processes involved. Where do you start? What’s important? I put together some of the essentials of getting started with the production of your own videos from […]