Archive for March, 2012

We know Twitter has Lists, Google+ has Circles, Pinterest has Boards and now Facebook has Interests. Most users should now see “Interests” on the left side of their News Feed: These Interest lists are a way to tidy up a user’s News Feed and isolate a particular topic or grouping. When I click on my [...]

In my previous post, I discussed that social media channel growth is a key area of focus for small business marketers looking to reach niche groups.  Today, I’m taking a look at specific tactics any small business owner can start using today to build social media presence and participation. I would first like to address [...]

Arnie Kuenn answers: “What initial link building must every website do?” Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic [...]

Vertical Measures is always excited to hear about digital marketing events taking place here in Phoenix. We see these events as opportunities to expand our knowledge and gain valuable insights from local industry experts. While attending the Online Marketing Summit in San Diego last month, we learned about the workshops put on by the Online Marketing Institute. [...]

With the rise of the Internet, everybody is now a publisher. That means more content is pumped into existence than ever before as anybody with an idea can now get their voice heard in cyberspace. For your content writing to stand above the muck, here are four shortcuts to success: Michael Schwartz Michael Schwartz is [...]