Archive for February, 2012

Don’t Launch Your New Site Before Using These 4 Website Marketing Techniques

Thursday, February 9th, 2012

Many businesses that are new to Internet marketing start with building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. Many brand sites that we work with have thousands of pages that are, quite frankly, ineffective because of the way they built their […]

Keyword Match Types

Tuesday, February 7th, 2012

Setting keyword match types is an important step in creating a successful PPC campaign. You have the ability to designate these match types in both Google AdWords and Microsoft adCenter. However, if you are using them simultaneously, you should do so with caution. There are differences with the way these functions work in AdWords and […]

Link Building Case Study: Leveraging Engaging Content

Tuesday, February 7th, 2012

Back in November here on the Vertical Measures blog we published a content piece we’d been working on for quite some time, “The Authority Building Machine Infographic”. Producing one great piece of content each quarter is something every business should strive to do, whether it’s a video, case study, webinar or even an infographic. Kaila […]

Accelerate! Nominated in 2012 Small Business Book Awards

Monday, February 6th, 2012

We were thrilled to find out that Accelerate!, Arnie Kuenn’s best-selling Internet marketing book, is nominated in Small Business Trends’ 2012 Small Business Book Awards in the category of marketing. Sarah Moraes Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, […]

Crucial Steps for Building Website Authority

Thursday, February 2nd, 2012

As most SEOs know by now, a strong authoritative website does not need to be owned and operated by a large multimillion dollar corporation with an endless budget. With the strength in social networking, a website with very strong authority might only need to have the trust with the people in a certain niche. Now […]