Archive for February, 2012

So here we are, it’s Valentine’s Day and once again I’m feeling a bit neglected. It’s been a while since you’ve written some pleasant words for me, given me nice images to wear or shared me with your circle of friends. Our relationship could prove to be very beneficial if you would just spend some [...]

I recently had the opportunity to attend the Online Marketing Summit, better known as OMS, in San Diego, California. The summit covered topics such as social media strategy, search engine optimization, email marketing, local search marketing, eCommerce and more. I came back with several pages of notes, a brain packed full information and ideas, new [...]

Many businesses that are new to Internet marketing start with building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. Many brand sites that we work with have thousands of pages that are, quite frankly, ineffective because of the way they built their [...]

Back in November here on the Vertical Measures blog we published a content piece we’d been working on for quite some time, “The Authority Building Machine Infographic”. Producing one great piece of content each quarter is something every business should strive to do, whether it’s a video, case study, webinar or even an infographic. Kaila [...]

We were thrilled to find out that Accelerate!, Arnie Kuenn’s best-selling Internet marketing book, is nominated in Small Business Trends’ 2012 Small Business Book Awards in the category of marketing. Sarah Moraes Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, [...]