Archive for February, 2012

Does SEO Work for Small Business? [VIDEO]

Wednesday, February 29th, 2012

Arnie Kuenn answers: does SEO work for small business? Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions. […]

Online Advertising Spending Projections

Tuesday, February 28th, 2012

It should be no surprise that ad spend is projected to grow again in 2012, however, it is expected to slow down considerably in the following years. Online ad spend is still on the rise, but its age is starting to show.   According to online advertising research company eMarketer, search spending is expected to […]

Video Optimization for SEO with Schema.org

Tuesday, February 28th, 2012

As I’ve written about previously, last year Google, Bing and Yahoo! announced joint support for the schema.org semantic markup standard. The standard provides a way to mark up content with microdata so what each element means is clearly and explicitly stated in the code. The benefit is that an increasing variety of content types – […]

A Look at Small Businesses and How They are Using Social Media

Thursday, February 23rd, 2012

If you ask what defines a small business, you will quickly discover that it varies greatly across industries, as it relates to total revenue and number of employees. Which means your local mom and pop delicatessen and the manufacturing plant with less than 500 employees share the same small business classification. In fact, if we […]

What Is the Future of Link Building? [VIDEO]

Wednesday, February 22nd, 2012

Arnie Kuenn answers: what is the future of link building? Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and […]