Archive for January, 2012

6 Ways to “Thicken” Your Content

Wednesday, January 11th, 2012

The roll out of Google’s Panda in 2011 has certainly made us all aware of not only duplicate content but thin content issues as well.  Thin content can be found on location based pages where the site owner simply repeats all the same content on a page but changes out just the location (i.e. the […]

Using Trademarked Terms in AdWords

Tuesday, January 10th, 2012

You may think that you have free reign over the text you use in your AdWords campaigns, but that’s not always the case. When coming up with the messaging in your ads you need to be careful when considering words, so to avoid infringing upon trademark policies. Before launching any campaign, make sure to do […]

Website Marketing Management – 5 Tips for Effective Everyday Website Monitoring

Tuesday, January 10th, 2012

January is a good time for reflection on what happened last year and for setting goals and milestones for the upcoming year. Let’s take a look at 5 things that will help you monitor your website success in the coming year. What are some of the essentials of website marketing management? Mike Huber As the […]

Safety First: Social Media Sites for Kids

Thursday, January 5th, 2012

How young is too young for social networking? That’s a question my parents definitely didn’t need to ask themselves, but today’s parents are presented with frequently. Social networking sites often restrict users who are preteen, but that certainly doesn’t stop the incessant complaining from your moody adolescent about wanting an account. There’s a market for […]

New Year’s Link-a-Lutions: Quality Link Building in 2012

Wednesday, January 4th, 2012

Behind every successful client campaign is a great link-building strategy. With that said, let me introduce myself. My name is Amanda and I am new to Vertical Measures. In fact, this is my first blog post for VM! On my link building journey I have compiled a list of tips and strategies, mostly for myself that I […]