Archive for January, 2012

Start the Year Off Smart With a Little Google Analytics Intelligence

Thursday, January 19th, 2012

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind […]

Using Negative Keywords Across PPC Platforms

Tuesday, January 17th, 2012

Last year, the PPC world became a bit narrower when Microsoft’s adCenter and Google AdWords took the center stage as the two main PPC platforms. Though the two platforms are similar, they do have some distinct differences. One of which is their handling of negative keywords. A negative keyword is a word or phrase that […]

How to Optimize Your Business’ Google Plus Profile

Tuesday, January 17th, 2012

With Google’s recent announcement of Search Plus Your World, there seems to be conflicting view points on whether or not the social network is worth our time. It’s clear that at the moment, that the network is not as big as the hype surrounding it. Nonetheless, we know from watching Facebook and Twitter grow that […]

Google’s Search Plus Your World? – Not in My World!

Monday, January 16th, 2012

Last week, Google announced Google’s Search Plus Your World (can we just call it Search Plus?) and the whole internet marketing industry is a buzz. Or so it seems. We all knew it was coming, so it’s not a big surprise that Google+ is now integrated with search results. Maybe the big surprise is the […]

Using Social Media Releases to Spark Online Engagement

Thursday, January 12th, 2012

In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists, millions of other online users are using social media platforms to search for news. This is why Social Media Releases (SMRs) are a critical component […]