Archive for January, 2012

Google’s Search Plus Your World? – Not in My World!

Monday, January 16th, 2012

Last week, Google announced Google’s Search Plus Your World (can we just call it Search Plus?) and the whole internet marketing industry is a buzz. Or so it seems. We all knew it was coming, so it’s not a big surprise that Google+ is now integrated with search results. Maybe the big surprise is the [...]

Using Social Media Releases to Spark Online Engagement

Thursday, January 12th, 2012

In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists, millions of other online users are using social media platforms to search for news. This is why Social Media Releases (SMRs) are a critical component [...]

6 Ways to “Thicken” Your Content

Wednesday, January 11th, 2012

The roll out of Google’s Panda in 2011 has certainly made us all aware of not only duplicate content but thin content issues as well.  Thin content can be found on location based pages where the site owner simply repeats all the same content on a page but changes out just the location (i.e. the [...]

Website Marketing Management – 5 Tips for Effective Everyday Website Monitoring

Tuesday, January 10th, 2012

January is a good time for reflection on what happened last year and for setting goals and milestones for the upcoming year. Let’s take a look at 5 things that will help you monitor your website success in the coming year. What are some of the essentials of website marketing management? Mike Huber As the [...]

Safety First: Social Media Sites for Kids

Thursday, January 5th, 2012

How young is too young for social networking? That’s a question my parents definitely didn’t need to ask themselves, but today’s parents are presented with frequently. Social networking sites often restrict users who are preteen, but that certainly doesn’t stop the incessant complaining from your moody adolescent about wanting an account. There’s a market for [...]