Archive for January, 2012

After a few not-as-busy months and some nice holidays with the fam, Arnie is back on the road to start his 2012 Internet marketing speaking tour. If you happen to be attending one of these great Internet marketing conferences, be sure to check out Arnie’s sessions! Sarah Moraes Sarah Moraes, Marketing Manager, heads the tactical [...]

Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content. David Gould David is the Creative Services Director at Vertical Measures. He oversees written, visual [...]

In this edition of the Vertical Measures employee interview series, I speak with Brad Kuenn about link building, Batman, art and the NBA player he most emulated growing up. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building [...]

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind [...]

With Google’s recent announcement of Search Plus Your World, there seems to be conflicting view points on whether or not the social network is worth our time. It’s clear that at the moment, that the network is not as big as the hype surrounding it. Nonetheless, we know from watching Facebook and Twitter grow that [...]