Archive for January, 2012

Sales Cycle PPC

Tuesday, January 31st, 2012

Many marketing professionals believe that PPC is only effective for obtaining new conversions. I think it’s safe to say that this is an incorrect assumption. When used correctly, PPC campaigns can be used to further implement cross selling and to increase the rate of future sales. To cut your campaign efforts after the first conversion […]

Arnie Kuenn’s Speaking Adventures 2012

Monday, January 30th, 2012

After a few not-as-busy months and some nice holidays with the fam, Arnie is back on the road to start his 2012 Internet marketing speaking tour. If you happen to be attending one of these great Internet marketing conferences, be sure to check out Arnie’s sessions! Sarah Moraes Sarah Moraes, Marketing Manager, heads the tactical […]

Google Above-the-Fold Ad Penalty and How To Avoid It

Thursday, January 26th, 2012

Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content. David Gould David is the Creative Services Director at Vertical Measures. He oversees written, visual […]

PPC Assisted Conversions & Multi-Channel Reporting

Tuesday, January 24th, 2012

In PPC, it is very important to consider how your keywords and ads will interact with other marketing channels to instigate conversions. To get the most out of your PPC efforts it is essential to keep in mind what may be happening behind the scenes. Thanks to Google Analytics, Multi-Channel Reports can give you a […]

Getting To Know You: Brad Kuenn

Tuesday, January 24th, 2012

In this edition of the Vertical Measures employee interview series, I speak with Brad Kuenn about link building, Batman, art and the NBA player he most emulated growing up. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building […]