Archive for December, 2011

Take Advantage of Video Ads on Mobile

Tuesday, December 20th, 2011

If you are an advertiser today, then you are marketing to people on the go. It seems like just about everyone has gone mobile through the use of smartphones, tablets and other devices. Studies show that mobile search queries have jumped by 500% over the past two years, and YouTube has reported that they average […]

Getting To Know You: Mike Huber

Monday, December 19th, 2011

In this edition of the Vertical Measures Employee Interview Series, we speak with client services director Mike Huber about how online marketing has changed the last few decades, his experience growing up as an army brat and his bushy mustache. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as […]

Product Listing Ads for the Holidays

Thursday, December 15th, 2011

Christmas is just around the corner, and what better way to boost your holiday sales than by investing in product-specific advertising? “Product Listing Ads” in AdWords give you the opportunity to share more pertinent information about a product. These search ads can include photos, price points, customer review snippets and more, without paying any more […]

Best of 2011 Vertical Measures Staff Guest Posts

Wednesday, December 14th, 2011

Most of the staff here at Vertical Measures contribute to this blog on a regular basis. In addition, some of the staff likes to share their expertise through guest posts. That is, they write posts that are placed on other sites. Sounds like a lot of work; but there are many benefits for everyone involved. […]

Internet Marketing Qualifications: Who Should Your Next Hire Be?

Monday, December 12th, 2011

There are a number of core skill sets that are required for you to work as an effective internet marketer and search optimization expert.  In addition to those core skills, these 7 attributes will make you indispensable to your company and to your clients. Mike Huber As the Director of Client Services at Vertical Measures, Mike Huber […]