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A popular debate in the world of SEO is over the quality and significance of forum link building. Many believe the practice involves a spammy, black hat approach that will eventually end in a penalization in Google rankings. However, when done correctly, using Forums as a method to drive authority to your site can be [...]
We thought we would share a selection of 6 books you should be sure to read as you prepare to roll into 2012. Our goal was to recommend a book in several different categories like social media, SEO and content marketing to provide you with a well rounded internet marketing library. We are also only [...]
Whether you’re reaching out to clients, dedicated fans, or just the casually interested, email newsletters are an amazingly effective tool for marketing your business online. Among the benefits: Nurturing leads to stay under potential customers’ noses until they’re ready to buy Educating clients on your products and services Establishing your company’s credibility and industry expertise [...]
Over the past year, we’ve had hundreds of blog posts. But, every so often one of our staff lights up the Internet with a stellar post. These are our top performing staff blog posts of the year based on views, social sharing and engagement. Enjoy! Sarah Moraes Sarah Moraes, Marketing Manager, heads the tactical planning [...]
In this edition of the Vertical Measures Employee Interview Series, we speak with client services director Mike Huber about how online marketing has changed the last few decades, his experience growing up as an army brat and his bushy mustache. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as [...]
