Archive for November, 2011

Writing Site Content that Shows Benefit

Thursday, November 10th, 2011

For many entrepreneurs and business owners who want to showcase their product or company on the web, writing text for their website can be problematic. Often, the difficulty stems from the business owner’s lack of understanding about how to articulate benefit for the end-user. That is, while the owner may understand completely why the product […]

Internet Marketing Resources to be Thankful For

Wednesday, November 9th, 2011

For those just getting started in the internet marketing arena, it can be a daunting task to keep up with the deluge of information that is put out there on a daily basis. There are numerous blogs, videos and webinars with great information that is not to be missed. Hiding your head in the sand […]

Bottom of Page AdWords Ads

Tuesday, November 8th, 2011

Google has performed series of tests showing that placement of ads on the Google search results pages greatly affects click-through rates, and ultimately, customer conversions. Based on these findings, Google has rolled out a series of position-based updates over the last year to ensure that ads are performing to the best of their abilities.   […]

An Attention-Getting Interview with Jim Kukral

Monday, November 7th, 2011

I recently read Jim Kukral’s book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. The book is a page-turner to say the least. Jim discusses great case studies of companies that have stepped out of their comfort zone with off-the wall ideas you won’t believe! But, […]

Upcoming Search, Social and Content Marketing Conference Schedule

Friday, November 4th, 2011

I am about take off for my final round of speaking engagements for 2011! It has been a great year of speaking and exposure with the release of my first Internet marketing book, Accelerate! If you are attending any of these events, please be sure to say hello. 2012 is shaping up to be a […]