Archive for November, 2011

Flow Visualization: Visitor and Conversion Reports in Google Analytics

Tuesday, November 22nd, 2011

Beginning with version 5 earlier this year, Google has been rolling out some major changes to Analytics. Features like multiple dashboards, event goal tracking, in-page analytics and more have made data analysis more robust and easier to track. One of the newest features in the process of being rolled out is Flow Visualization. This new […]

Getting to Know Vertical Measures with Arnie and Andi Kuenn

Friday, November 18th, 2011

In this special edition of the Vertical Measures employee interview series, owners Arnie and Andi Kuenn discuss the beginning years of VM, how the company got its name and what they find most satisfying about the business. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, […]

Infographic: The Authority Building Machine

Wednesday, November 16th, 2011

This Internet marketing infographic guides you through the key tactics that can be used to build authority for your website. These tactics fall into three major categories; link building, social media marketing and content marketing. The Authority Building Machine also warns against using black hat practices that could land a website in search engine jail, […]

Google’s Pay Per Call Advertising Updates

Tuesday, November 15th, 2011

At this point, you are probably quite familiar with how bidding for ads works on AdWords. Now those bidding capabilities are transcending the click-through world and are being passed on to phone calls as well. By that, I mean that advertisers in the United States and United Kingdom can place bids to trigger more calls […]

Exponential Revenue Growth – Four Strategies That Work

Tuesday, November 15th, 2011

Why would you want to improve conversions on your website? Well, I can think of one very good reason… to make more money. Most of us look at increasing traffic to our site as the profit panacea and don’t also look at conversion optimization. These go hand-in-hand. You actually want to do both. Even for […]