Archive for November, 2011

Link Building – The First 90 Days

Wednesday, November 30th, 2011

Periodically we take on a client who has a brand new website. We also are asked by others about the best way to build backlinks for their brand new website. So in today’s post I will attempt to answer that question. Below are several link building methods that can be utilized for every new website […]

Prepare for the Holidays with PPC

Tuesday, November 29th, 2011

The holidays are upon us. People are spending time with family, they are having more time off of work and most importantly, they are spending money, and lots of it. As an advertiser, you should already be prepared for the onslaught of holiday purchases, but if you are still figuring out your strategy, here are […]

Are You Paying For Internet Marketing Services You Don’t Really Need?

Monday, November 28th, 2011

Fixing your web presence is a lot like getting your car tuned up. You really have to make a diagnosis prior to getting your problems fixed. I recently listened to a radio show where the host was talking about how consumers often self-diagnose their car problems. The announcer related a story where a customer brought […]

What Are VM-ers #Thankful for This Year?

Wednesday, November 23rd, 2011

What internet marketing, social media, link building, SEO industry items are you #thankful for this Thanksgiving season? I asked this very question of the staff here at Vertical Measures and their answers were just as varied as their personalities. Check out their answers below and feel free to add your own in the comments below. […]

How to Market to People Not Like You

Tuesday, November 22nd, 2011

A few months ago, the Arizona Interactive Marketing Association (AZIMA) hosted a social event, and was visited by best-selling author, Kelly McDonald. Kelly’s recent book, How to Market to People Not Like You: Know It Or Blow It, Rules for Reaching Diverse Customers examines marketing strategies that can be used to reach the growing Hispanic […]