Archive for October, 2011

You can’t measure success until you’ve defined it. Content development is directly linked to the goals in your marketing strategy. But how do you know if you’re meeting those goals? Say your goal is to increase traffic to your site. At what point can you say you’ve achieved that goal? Arnie Kuenn Arnie Kuenn is [...]

This version of the Vertical Measure’s staff interviews sheds some light on Sarah Schager, who poses as an Internet Marketing Strategist by day and an adventurist by weekend. Ardala Evans Ardala is a Project Manager working with the Client Services team at Vertical Measures. She supervises the flow and completion of the monthly tasks for [...]

“Titles change the destiny of your posts” ~Darren Rowse. Headlines matter for a variety of reasons, most importantly of which is more traffic, more reads, and probably more links. Headlines are what entice a user to click through and read more. But writing headlines for web content can be a bit tricky. Let’s see, you’ve [...]