Archive for October, 2011

Is the Main Ingredient Missing from Your Content Marketing?

Wednesday, October 12th, 2011

For a few years now, there’s been so much talk about “the death of the copywriter.” Granted, the death of copywriting, or the death of just about anything, makes for alluring headlines. Us humans appear to be magnetically attracted to obituaries. Barry Feldman Barry Feldman is a freelance copywriter, creative director, and content marketing creator […]

Tracking Phone Calls for Better AdWords ROI

Tuesday, October 11th, 2011

We can thank the Internet for giving us the resources to track enormous amounts of data. Unfortunately, the only reliable data that is easily tracked is that which comes from direct online activity. When the customer leaves the site to complete a transaction, whether it be over the phone or in-store, it becomes increasingly difficult […]

A Quick Guide to Writing Great Blog Posts for Businesses

Monday, October 10th, 2011

There are certain elements of a blog post that need to be given special care in order for a post to be successful. Let’s take a look at these elements and what you need to do to make sure they are optimized. Kristi Hines Kristi Hines is a Web Strategist and author of the Vertical […]

Web Analytics to Measure Your Content Marketing Progress

Thursday, October 6th, 2011

You can’t measure success until you’ve defined it. Content development is directly linked to the goals in your marketing strategy. But how do you know if you’re meeting those goals? Say your goal is to increase traffic to your site. At what point can you say you’ve achieved that goal? Arnie Kuenn Arnie Kuenn is […]

The Secret Life of an Internet Marketing Strategist

Wednesday, October 5th, 2011

This version of the Vertical Measure‚Äôs staff interviews sheds some light on Sarah Schager, who poses as an Internet Marketing Strategist by day and an adventurist by weekend. Ardala Evans Ardala is a Senior Project Manager working with the Client Services team at Vertical Measures. She supervises the flow and completion of the monthly tasks […]