Archive for October, 2011

Viral Marketing Campaign Success – Behind the Scenes at Will it Blend

Thursday, October 20th, 2011

Engaging content is genuine and believable. It appeals to our human sense of curiosity and can even inspire awe in us. The very best content has an un-self-conscious immediacy that makes it accessible to the audience it engages. Content that excels in this way has a tendency to get noticed, passed around, and, yes, attract […]

A No Bullshit Interview with Jason Falls

Wednesday, October 19th, 2011

In this interview with Jason Falls, we talk about his business, a recent book he co-authored with Erik Deckers, No Bullshit Social Media, the All-Business, No-Hype Guide to Social Media Marketing, and why he’s been referred to as the biggest social media douche bag. Jason Falls is the owner and co-author of Social Media Explorer, a […]

Advertising Your Business on Twitter

Tuesday, October 18th, 2011

Twitter has lived by the motto less is more, and today marketing professionals are starting to see that 140 characters can go a long way in advertising. Currently, the Twitter advertising platform is in beta with only a small selection of advertisers. Sign up to be notified when Twitter ads launch for all advertisers. With […]

HTML5 and SEO: New Strategies for Optimizing Code

Monday, October 17th, 2011

The evolution of HTML has been a long transition away from how things look and toward what things mean. Gone are the days when web pages were cobbled together in HTML tables to compensate for limited layout controls. (Or, rather, those days should be gone. You know who you are.) Improvements in the language and […]

5 Storytelling Tips to Create Engaging Content

Thursday, October 13th, 2011

A couple of years ago while at a conference in California, I met Simon Kelly, the Chief Enthusiasm Officer at Story Worldwide. We sat on the same content marketing panel. At one point, he leaned over to me and handed me his business card. I took one look, and knew it was a keeper. It […]