Archive for October, 2011

In this interview with Jason Falls, we talk about his business, a recent book he co-authored with Erik Deckers, No Bullshit Social Media, the All-Business, No-Hype Guide to Social Media Marketing, and why he’s been referred to as the biggest social media douche bag. Jason Falls is the owner and co-author of Social Media Explorer, a [...]

The evolution of HTML has been a long transition away from how things look and toward what things mean. Gone are the days when web pages were cobbled together in HTML tables to compensate for limited layout controls. (Or, rather, those days should be gone. You know who you are.) Improvements in the language and [...]

A couple of years ago while at a conference in California, I met Simon Kelly, the Chief Enthusiasm Officer at Story Worldwide. We sat on the same content marketing panel. At one point, he leaned over to me and handed me his business card. I took one look, and knew it was a keeper. It [...]

For a few years now, there’s been so much talk about “the death of the copywriter.” Granted, the death of copywriting, or the death of just about anything, makes for alluring headlines. Us humans appear to be magnetically attracted to obituaries. Barry Feldman Barry Feldman is a freelance copywriter, creative director, and content marketing creator [...]

There are certain elements of a blog post that need to be given special care in order for a post to be successful. Let’s take a look at these elements and what you need to do to make sure they are optimized. Kristi Hines Kristi Hines is a Web Strategist and author of the Vertical [...]