Archive for October, 2011

Link building requires that you look at a number of factors before requesting a link.  Since the Panda update it is especially important to find good quality links and to stay away from sites that might actually harm your website and its reputation.  The following criteria should be considered when weighing a request to another [...]

Ever wonder where Dracula checks in on Foursquare or what ghosts pin on Pinterest? We decided to turn the tables and stalk our favorite monsters and villains on their social media channels of choice and what we found, well it made sense. Daniel Dannenberg Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides [...]

Naturally varying your anchor text has always been a contradiction in terms since it implies doing so by artificial means, yet it used to be a necessary part of any link building campaign because of the utmost importance of acquiring anchor text. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as [...]

News from Google earlier this week has the SEO industry in an uproar. In an effort to increase searcher’s privacy, Google will roll out encrypted search (https://www.google.com) results by default for users signed into their Google accounts. This change affects brands who utilize Google Analytics to analyze their search engine traffic and the keywords users [...]

Engaging content is genuine and believable. It appeals to our human sense of curiosity and can even inspire awe in us. The very best content has an un-self-conscious immediacy that makes it accessible to the audience it engages. Content that excels in this way has a tendency to get noticed, passed around, and, yes, attract [...]