Archive for October, 2011

7 Criteria to Consider When Building Links

Monday, October 31st, 2011

Link building requires that you look at a number of factors before requesting a link.  Since the Panda update it is especially important to find good quality links and to stay away from sites that might actually harm your website and its reputation.  The following criteria should be considered when weighing a request to another [...]

Monsters and Villains on Social Media

Thursday, October 27th, 2011

Ever wonder where Dracula checks in on Foursquare or what ghosts pin on Pinterest? We decided to turn the tables and stalk our favorite monsters and villains on their social media channels of choice and what we found, well it made sense. Daniel Dannenberg Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides [...]

Why You Should Favor Partial Match Anchor Text Over Exact Match

Wednesday, October 26th, 2011

Naturally varying your anchor text has always been a contradiction in terms since it implies doing so by artificial means, yet it used to be a necessary part of any link building campaign because of the utmost importance of acquiring anchor text. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as [...]

How Much Data Will Your Site Lose With Google Encrypted Search Default?

Monday, October 24th, 2011

News from Google earlier this week has the SEO industry in an uproar. In an effort to increase searcher’s privacy, Google will roll out encrypted search (https://www.google.com) results by default for users signed into their Google accounts. This change affects brands who utilize Google Analytics to analyze their search engine traffic and the keywords users [...]

Viral Marketing Campaign Success – Behind the Scenes at Will it Blend

Thursday, October 20th, 2011

Engaging content is genuine and believable. It appeals to our human sense of curiosity and can even inspire awe in us. The very best content has an un-self-conscious immediacy that makes it accessible to the audience it engages. Content that excels in this way has a tendency to get noticed, passed around, and, yes, attract [...]