Archive for October, 2011

7 Criteria to Consider When Building Links

Monday, October 31st, 2011

Link building requires that you look at a number of factors before requesting a link.  Since the Panda update it is especially important to find good quality links and to stay away from sites that might actually harm your website and its reputation.  The following criteria should be considered when weighing a request to another […]

Monsters and Villains on Social Media

Thursday, October 27th, 2011

Ever wonder where Dracula checks in on Foursquare or what ghosts pin on Pinterest? We decided to turn the tables and stalk our favorite monsters and villains on their social media channels of choice and what we found, well it made sense. Daniel Dannenberg Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides […]

Why You Should Favor Partial Match Anchor Text Over Exact Match

Wednesday, October 26th, 2011

Naturally varying your anchor text has always been a contradiction in terms since it implies doing so by artificial means, yet it used to be a necessary part of any link building campaign because of the utmost importance of acquiring anchor text. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as […]

Google + for AdWords a Bust?

Tuesday, October 25th, 2011

Google took a new and interesting approach by releasing the “Google +” system to staggered audiences. They avoided making it immediately available to everyone on the Google Network, which helped generate interest about the new features that were being released exclusively to select people who were picked by Google. The users who didn’t get an […]

How Much Data Will Your Site Lose With Google Encrypted Search Default?

Monday, October 24th, 2011

News from Google earlier this week has the SEO industry in an uproar. In an effort to increase searcher’s privacy, Google will roll out encrypted search ( results by default for users signed into their Google accounts. This change affects brands who utilize Google Analytics to analyze their search engine traffic and the keywords users […]