Archive for September, 2011

Book Review: Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer

Wednesday, September 21st, 2011

The All-In-One LinkedIn Guide for Everyone! I recently saw Neal Schaffer speak at the Arizona Interactive Marketing Association. I was extremely impressed by his ability to take a topic such as social media marketing and in one hour, quickly apply it to virtually every type of business. If you’re like me, you’re obsessed with increasing […]

AdWords Display Targeting Revealed

Tuesday, September 20th, 2011

Does specific ad position effect user response? Are you getting the most out of your bids in term of placement? These are questions that you should ask yourself when deciding how to target your audience on the Google Display Network.   With the Google Display Network reaching nearly 70% of unique Internet users spanning the […]

Shoulda, Woulda, Coulda… Done an Infographic

Monday, September 19th, 2011

If you haven’t noticed, there is an infographic explosion happening. Some would debate that infographics are over-used and too time-prohibitive, others would say that content is made more interesting and impactful, simply by adding a visual spin. Like most things though, you get out of it, what you put into it. And when all the […]

Putting the ‘Marketing’ in Content Marketing

Thursday, September 15th, 2011

Once you’ve created and optimized that great video, blog post, or infographic, you want it to get some attention. It’s time to put the marketing in content marketing, and that’s where the power of social media really kicks in. By leveraging social media interactions, you can circulate your content and put your brand in front […]

Link Attraction: How Does Your Site Score?

Wednesday, September 14th, 2011

It could be said that in some ways the Internet mimics life. If we see an attractive person we might say, “She’s hot, what a 10,” or, “He’s not bad, I think he’s a 6.” Seems to me the same thing is done with websites. PageRank is given to websites on a scale of 0-10, […]