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It is probably safe to assume that your business objectives depend heavily on search engine rankings and exposure through links from other websites to your own. As readers of this blog know, a major contributor to search engine rankings is the number of quality links to your website. On top of that, links from reputable [...]
In this edition of the Vertical Measures Interview Series, I chat with link masta Amanda Fornator about kidney stones, running, Internet marketing and her former career as Timon and Winnie the Pooh. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers [...]
If you build it (and optimize it), they will come. But what good is that if they turn around and leave? It’s not enough to have a well-optimized page, you need to have a page that is compelling and converts. We’ve all clicked through to websites that rank well, but once you get there you [...]
At this point you have awesome content on your website. It’s great stuff — you should be proud of it! It’s time to open up channels where you can distribute your ideas and claim even more real estate online. Distribution channels create more opportunities to deliver content to potential customers and to possibly include a [...]
The All-In-One LinkedIn Guide for Everyone! I recently saw Neal Schaffer speak at the Arizona Interactive Marketing Association. I was extremely impressed by his ability to take a topic such as social media marketing and in one hour, quickly apply it to virtually every type of business. If you’re like me, you’re obsessed with increasing [...]
