Archive for September, 2011

Link Building vs. Link Attraction

Thursday, September 29th, 2011

It is probably safe to assume that your business objectives depend heavily on search engine rankings and exposure through links from other websites to your own. As readers of this blog know, a major contributor to search engine rankings is the number of quality links to your website. On top of that, links from reputable […]

Getting To Know You: Amanda Fornator

Wednesday, September 28th, 2011

In this edition of the Vertical Measures Interview Series, I chat with link masta Amanda Fornator about kidney stones, running, Internet marketing and her former career as Timon and Winnie the Pooh. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers […]

Why You Need to Accelerate!

Tuesday, September 27th, 2011

There’s no denying that marketing strategy has changed drastically over the last several years. Between the economic downtown, the rise of social networking and Generation Y reaching adulthood, marketers must work in new ways to reach their target audience. Arnie Kuenn’s new book, Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & […]

Effective Landing Pages: Get Out of Your Own Way and Convert

Monday, September 26th, 2011

If you build it (and optimize it), they will come. But what good is that if they turn around and leave? It’s not enough to have a well-optimized page, you need to have a page that is compelling and converts. We’ve all clicked through to websites that rank well, but once you get there you […]

Content Distribution – Finding the Right Channels

Thursday, September 22nd, 2011

At this point you have awesome content on your website. It’s great stuff — you should be proud of it! It’s time to open up channels where you can distribute your ideas and claim even more real estate online. Distribution channels create more opportunities to deliver content to potential customers and to possibly include a […]