Archive for August, 2011

Content Authorship: Markup, AuthorRank and Becoming a Content Expert

Monday, August 15th, 2011

In early June, Google announced support of authorship markup for web content. The goal was to create a method for tying content to its creator, regardless of where that content resided. In doing so, they created a standard that gives context and credibility to both authors and their content. So now that you have the […]

Hotel Marketing with Social Media – The Motor Lodge

Thursday, August 11th, 2011

Your social media pages are communication tools that you can use to maintain brand awareness as well as directly promote your business. As with any other form of marketing you should have a plan or calendar for your social media campaigns. Strive to provide compelling content in your updates or other areas of your social […]

Getting To Know You: Dan Dannenberg

Wednesday, August 10th, 2011

In this edition of the Vertical Measures Interview Series, I chat with graphic designer Dan Dannenberg about infographics, his multitude of jobs over the years and the time he was hit by an ASU professor in a crosswalk. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished […]

Google +1 Button on AdWords

Tuesday, August 9th, 2011

This summer, Google introduced the +1 button, a tool by which readers can vote for content on the web that they particularly enjoy, or feel is good quality information. Even more recently this +1 button was extended to AdWords content as well, giving you and others the opportunity to vote and comment on ads for […]

The Door-to-Door Salesman’s Guide to Local Online Marketing

Friday, August 5th, 2011

If you work in a small office, one thing you will see from time to time (depending on the size of your office complex) is the friendly door-to-door salesman. They offer everything from paper to salon services. But the question is, are they making the best use of their time? The next time he or […]