Archive for August, 2011

13 Hot Facebook Marketing Tips From the Top Pros

Wednesday, August 24th, 2011

Cindy King of Social Media Examiner put together a great list of the 13 Hot Marketing Tips from the Top Pros. We decided to share it with our readers, too. Enjoy! Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as […]

Improvements in Microsoft adCenter

Tuesday, August 23rd, 2011

Microsoft has recently announced that they will be introducing several new and improved features for adCenter. It is said that these new adCenter features are targeted to improve Revenue Per Search, or RPS, in paid-search campaigns. The adCenter team is predicting that these improvements will help foster the alliance between Microsoft and Yahoo search, by […]

The “Big Question”: Social Media Marketing ROI

Monday, August 22nd, 2011

There’s no one-size-fits-all answer for proving return on investment with your Facebook social media marketing. While goal conversions and sales are often the route taken to prove return on any marketing investment, it’s important to understand in social media that it’s about more. Social capital’s worth is multifaceted. From reputation and brand recognition, to increased […]

Content Strategy for the Web

Thursday, August 18th, 2011

You probably have a website. Has your philosophy for it evolved with the times? Contemporary websites offer more than just information about your company, contact information, and your product offerings. They now provide resources for solving customer problems, can be hubs for social activity, and, most importantly, are rich with fresh and engaging content that […]

Social Media Expert Interview with Brian Solis

Wednesday, August 17th, 2011

We’re in book mode over here at Vertical Measures. It’s like when you pick up a new hobby and all of a sudden you’re immersed in a whole new world. I am reaching out some fellow authors to discuss what being an author has meant for them and their business. Brian Solis is a busy […]