Archive for August, 2011

Pinterest: A New Social Media Platform or Another Addicting Distraction?

Wednesday, August 31st, 2011

Every day we find interesting things on the internet. Depending on personal preference, we share these interesting things through various outlets.  Some of us Digg or Tweet them, others upload them to Facebook or send them to friends via email. A month or two later, we may try to remember that interesting item and we […]

Benefits of Google +1′s

Tuesday, August 30th, 2011

Google recently introduced their +1 Button as a way to personalize content on the web. Google’s answer to Facebook’s “like” button provides a way for people to recommend websites to contacts in their circles. Now that button has been expanded past the main search page, and has been added as a feature to recommend content […]

The Basics: Websites that Drive Traffic and Repeat Visits

Monday, August 29th, 2011

I recently spoke to a group of website owners at Local First Arizona in Bisbee about website design that encourages traffic and repeat visitors. The presentation was in a workshop format that lasted two hours. I was struck by how the issues they face are not new but they warrant repeating, as many of the […]

AdWords Conversion Tracking

Friday, August 26th, 2011

Making a conversion is the key goal for any AdWords user. It is one thing to have a potential customer click an ad that leads them to your site; it is another when that person makes a purchase, and is thus converted into a true customer. Thankfully, AdWords has a way of tracking your conversions […]

Answer Sites Can Be a Content Research Gold Mine

Thursday, August 25th, 2011

Answer sites might just be the perfect marriage of social media and search. The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites […]