Archive for July, 2011

Relative CTR

Thursday, July 28th, 2011

Relative CTR is a valuable number that can show users how their ads are stacking up compared to their competitors ads appearing on the exact same websites. Of course, it is more than an ego maker or breaker, it provides valuable insight to users who are looking to improve their ad’s performance, or tweak their […]

How Content Marketing Accelerates the Sales Cycle

Thursday, July 28th, 2011

Many people are using the buzzword phrase “content marketing” these days, but what does it really mean? Pel Abbott As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her […]

How-To: Questions on Quora

Wednesday, July 27th, 2011

A really brilliant resource on the internet for keeping up to date with what’s going on in your particular industry and for making new connections with others in your field is Quora. It’s like a grown-up version of Yahoo Answers with loads of added functionality. It’s a question and answer website like no other, where […]

Would Your Brand Pass a Social Media Background Check?

Monday, July 25th, 2011

Just a few years ago employers often didn’t look at a prospective employee’s social media activities, but a growing trend among employers today are social media background checks and may become the new norm. Social Intelligence is a company the FTC gave permission to run background checks of Internet and social media histories just this […]

Targeting Your Facebook Messaging

Thursday, July 21st, 2011

The following excerpt is from Kaila Strong’s book, “Facebook for Business: A How-To Guide” available in the Vertical Measures store for $9.99. Trends in social media have morphed the way businesses advertise to consumers. Gone are the days of one-way communication, and here to stay are two-way engaged conversations with your target market. Kaila Strong […]