Relative CTR is a valuable number that can show users how their ads are stacking up compared to their competitors ads appearing on the exact same websites. Of course, it is more than an ego maker or breaker, it provides valuable insight to users who are looking to improve their ad’s performance, or tweak their advertising message, on the...Read more
A really brilliant resource on the internet for keeping up to date with what’s going on in your particular industry and for making new connections with others in your field is Quora. It’s like a grown-up version of Yahoo Answers with loads of added functionality. It’s a question and answer website like no other, where you can pose a...Read more
Just a few years ago employers often didn’t look at a prospective employee’s social media activities, but a growing trend among employers today are social media background checks and may become the new norm. Social Intelligence is a company the FTC gave permission to run background checks of Internet and social media histories just this past May, making the...Read more
The following excerpt is from Kaila Strong’s book, “Facebook for Business: A How-To Guide” available in the Vertical Measures store for $9.99. Trends in social media have morphed the way businesses advertise to consumers. Gone are the days of one-way communication, and here to stay are two-way engaged conversations with your target market.Read more
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