Archive for June, 2011

Schema.org: Tell Search Engines What Your Content Means

Monday, June 13th, 2011

It’s a rare treat in the technology world that the industry giants voluntarily agree to a shared standard. Usually it’s a Blu-ray/HD DVD type scenario where players back different standards and consumers are left hoping they’ve chosen the option that will win out (somewhere, a Laserdisc owner is sobbing). So it was encouraging to hear […]

Remarketing on AdWords

Friday, June 10th, 2011

How many times have you filled an online shopping cart, only to get sidetracked and never proceed to check out? This happens hundreds of times a day, and advertisers have finally found a way to attract these same website visitors back to their sites in the future. Through a process called remarketing (or retargeting), advertisers […]

Ways to Get Found Online on a Shoestring

Friday, June 10th, 2011

The other day a friend of mine posted on Facebook that a new antique store opened in our neighborhood, and she thought it was a great little place. I started searching for it online so I could find out their hours (my friend couldn’t remember them). Personally, I hate driving to places only to find […]

Expert Local SEO Interview with Mike Dorausch

Wednesday, June 8th, 2011

To further discuss local search optimization, I’ve reached out to and begun a dialogue on the topic with Michael Dorausch. He’s President and Founder of Planet Chiropractic, an online resource developed to serve chiropractors and interested parties. Michael’s reputation in the online search community is not for his chiropractic skills, but rather for his ability […]

Content Link Building – Are You a Boring Publisher?

Monday, June 6th, 2011

Once you post a website, you are a publisher (whether you really wanted to be a publisher or not.) That statement is not news to those of us living and operating in the SEO (Search Engine Optimization) and online marketing world, but it is becoming more and more known throughout the three-dimensional business world. The […]