Archive for June, 2011

A Dozen Ways to Gain Trust for Your Website

Wednesday, June 29th, 2011

It’s always a relief to site owners to finish a site and get it up and running. But is it really finished? Just because your site has lots of great products or services that you are offering, does that mean that they will be purchased? Or will your visitors shy away because they have no [...]

Why Guest Blogging Is Great for Content Marketing and Brand Awareness

Monday, June 27th, 2011

If you want to get your website noticed and create brand awareness for your specific product or particular service, then you should implement guest blogging into your strategic plan. Web content development and content marketing start with noteworthy content that is placed on high-ranking websites in order to build links back to your company’s domain [...]

Reputation Management: Six Steps to Restoring a Positive Web Presence

Friday, June 24th, 2011

Maintaining a positive online reputation is just as important as maintaining your image in everyday life. These days, if you’re curious to find out more information about a person or company, the first thing you do is Google them. That is why it’s so important to be aware of what is being shared about you [...]

How Guest Blogging Can Send Your Brand and Reputation Straight to Hell

Wednesday, June 22nd, 2011

I wrote my first guest blog post in December 2008 for Ann Smarty’s SEO blog. My post was titled “The 7 Reasons Every Blogger Should Be Guest Posting.” Although it’s been two-and-a-half years, I still believe in what I wrote. In fact, I could have easily titled the post “Why Every Marketer Should be Blogging [...]

Does Your Online News Make the Cut?

Monday, June 20th, 2011

SEO press releases are a key tactic in online marketing for your brand. Not only are you increasing the visibility of keywords in search engine results, but also generating valuable publicity that could attract new customers or clients. So how do you break through the competition to get that prized media mindshare? It starts with [...]