Archive for June, 2011

A Dozen Ways to Gain Trust for Your Website

Wednesday, June 29th, 2011

It’s always a relief to site owners to finish a site and get it up and running. But is it really finished? Just because your site has lots of great products or services that you are offering, does that mean that they will be purchased? Or will your visitors shy away because they have no […]

Optimizing Quality Scores

Tuesday, June 28th, 2011

How do you achieve the best position for your ad at the best price possible? Quality Score has everything to do with position and price, and it should be well nurtured to ensure you are getting the most exposure for your money.   A Quality Score, or QS, is calculated whenever a keyword matches a […]

Why Guest Blogging Is Great for Content Marketing and Brand Awareness

Monday, June 27th, 2011

If you want to get your website noticed and create brand awareness for your specific product or particular service, then you should implement guest blogging into your strategic plan. Web content development and content marketing start with noteworthy content that is placed on high-ranking websites in order to build links back to your company’s domain […]

Reputation Management: Six Steps to Restoring a Positive Web Presence

Friday, June 24th, 2011

Maintaining a positive online reputation is just as important as maintaining your image in everyday life. These days, if you’re curious to find out more information about a person or company, the first thing you do is Google them. That is why it’s so important to be aware of what is being shared about you […]

Invalid Clicks in AdWords

Thursday, June 23rd, 2011

Invalid clicks are a legitimate concern of many AdWords users, and it makes sense. In a Pay-Per-Click world, why wouldn’t people click through over and over again to put their competitors at a disadvantage? Well, Google is one step ahead, and they’ve already created an accredited process to recognize those invalid, duplicate and all together […]