Archive for May, 2011

Compelling Content the Key to Every Link Building Campaign

Monday, May 16th, 2011

There’s no form of link bait better than a site that’s inherently link worthy on its own. By that, I mean a site that provides some sort of tool or database so compelling that bloggers and readers alike find it particularly fascinating or useful in a major way. The best such example in my own […]

Your Brand’s Facebook To-Do List

Friday, May 13th, 2011

You’ve read it, you’ve heard it: your brand needs to have a Facebook presence. Sure, seems easy enough – you build a Page, tell your friends and family to “Like” it, add some social buttons on your website, send out a few status message updates, then sit back and wait for the magic to happen. […]

Google Charging For Call Metrics

Thursday, May 12th, 2011

With the addition of phone extensions in AdWords, call metrics was a big plus. Not only is Google giving you extra ad space to display your phone number, they will also assign a custom Google Voice number and track calls back to your individual campaigns.  Call metrics is still under limited release to US advertisers […]

Online Marketing Summit Super Regionals On Their Way!

Wednesday, May 11th, 2011

The Online Marketing Summit is coming to Phoenix June 15-17! This event features a flexible Super Regional three-day format jam packed with actionable learning where you can choose the day(s), sessions and workshops that best meet your needs. This expanded format contains the great education you’ve come to expect from OMS plus additional learning opportunities […]

Distributing Your Content to Increase Your Reach

Monday, May 9th, 2011

You did it! You created that awesome infographic, video, article, or other piece of content. You’ve posted it on your website, promoted it, and gotten some great response. But after the initial hype has died down, so has the traffic. Now you are probably wondering how you can take that awesomeness to the next level […]