Archive for May, 2011

The Online Marketing Summit is coming to Phoenix June 15-17! This event features a flexible Super Regional three-day format jam packed with actionable learning where you can choose the day(s), sessions and workshops that best meet your needs. This expanded format contains the great education you’ve come to expect from OMS plus additional learning opportunities [...]

You did it! You created that awesome infographic, video, article, or other piece of content. You’ve posted it on your website, promoted it, and gotten some great response. But after the initial hype has died down, so has the traffic. Now you are probably wondering how you can take that awesomeness to the next level [...]

Last week three of us from Vertical Measures (Kaila Strong @cliquekaila, Pel Abbott @pelabbott and myself @azardie), attended a two-day seminar so that we can stay digitally-savvy. The “Back in the Black” seminar was presented by Agencyside and boasted a lineup of over 15 presenters. We became immersed in all things digital and came away [...]

Plenty of webmasters tend to use just their search engine rankings alone to measure their SEO metrics. While this can give you some idea whether your SEO efforts are having the desired effect, this shouldn’t be the only metric you use to monitor effectiveness. Here are some alternative metrics that can offer you far greater [...]

Once you’ve optimized your press release with keywords and have distributed it through an online news service, you may think the process is complete. But are you really doing all you can to increase your visibility, improve search rankings and drive traffic to your site? To gain valuable online exposure for your business, there are [...]