Archive for May, 2011

Microsoft adCenter Quality Scores

Tuesday, May 31st, 2011

As part of the quest for providing users with a great search experience, Microsoft released their new formula for calculating adCenter's keyword quality score (QS), and it differs greatly from Google AdWords' approach. Though AdWords keeps some components for calculating keyword quality-score under wraps, users know that there are several factors that Google takes into […]

How To: Start a Corporate Blog

Tuesday, May 31st, 2011

So you have set up your company website with all your products or services, and you keep hearing that you need a corporate blog, but you have no idea where to start. First, ask yourself the question: why do you want or “need” a blog? Then, create a plan and start the content development process! […]

Facebook Contests – Are You Violating Terms of Service?

Friday, May 27th, 2011

Facebook’s Terms of Service have expanded and later simplified over the years just as their promotions guidelines have changed. As a brand that uses Facebook it’s essential to become aware of both and have someone on your staff stay up-to-date with the changes as they happen. I discuss this topic a bit more in my […]

Another 48 Hours

Wednesday, May 25th, 2011

I didn’t nail it EXACTLY, but last month I wrote a post about YouTube being on pace to hit 48 hours of video uploaded every minute. I thought it might happen in March, but definitely in 2011. Today, in a blog post, YouTube announced that they have indeed hit the 48 hour mark, as well […]

Expert SEO Interview with Scott Hendison

Wednesday, May 25th, 2011

This week, I met (virtually) with Scott Hendison, the CEO of Search Commander Inc. and the creator of SEO Automatic. Based in Portland, Oregon, Scott was a computer retailer from 1997–2002, and built a successful computer repair business through PPC and organic search.This early entry into search marketing enabled his business to gain front page […]