Archive for April, 2011

Content Creation Expert Interview with Ann Handley

Wednesday, April 20th, 2011

This week, just following our fearless leader Arnie Kuenn’s webinar “How to Beat the Competition After the Google Update” and an enthralling discussion on the importance of content for today’s businesses I had the great pleasure of speaking with one of my personal favorite content experts Ann Handley. If you aren’t yet familiar with her […]

Online Conference to Build Social Media Success

Monday, April 18th, 2011

Did you know social media has changed? LinkedIn and Facebook in particular have gone through a lot of changes in just the past two months. In addition, social media signals have become more important for SEO and rankings. An upcoming event is the perfect place to get caught up on all that is happening with […]

Using Kanban to Increase Productivity… and Creativity?

Friday, April 15th, 2011

At Vertical Measures, we’re always trying to do things better.  Whether it’s staying current on what Google is up to, training on methods and tools, or sharing knowledge at a lunch and learn – we’re constantly moving and improving. As clients come to us more and more for content marketing, there has been an upswing […]

Getting to Know You: Staci McCabe

Wednesday, April 13th, 2011

In this edition of the Vertical Measures employee interview series, I sit down with VM intern Staci McCabe about intern life at Vertical Measures, attending Columbine High School and her love of politics. Michael Schwartz: What do you do here at Vertical Measures? Staci McCabe: As an intern at Vertical Measures since the beginning of […]

Google Networks

Tuesday, April 12th, 2011

If you are not advertising on Google's display network, you probably don't pay much attention to the Networks reporting tab in your AdWords account. This tab can be very useful to you, however, whether you are looking to cut wasted spending, optimize your account for conversions, or better control your daily spending. If you are […]