Archive for April, 2011

Reduce, Reuse, Repurpose your Content

Friday, April 29th, 2011

With Earth Month coming to a close, spend the last days of the month recycling something other than your garbage, and instead, recycle your content!  Coming up with ideas for compelling content isn’t always easy, so when particular content pieces are successful, you want to hold on to that success for as long as possible. […]

Instant Previews for Ads

Thursday, April 28th, 2011

This week, Google implemented its Instant Previews feature for AdWords ads. Released earlier for organic results, Google Instant Previews shows a graphic preview of a search result while highlighting relevant text sections related to the keyword query.  The intent is to enable searchers to compare search results more quickly and better pinpoint relevant content. For advertisers, […]

Expert Content Interview with Bill Flitter

Wednesday, April 27th, 2011

In an attempt to keep the conversation on content creation and distribution strategies going, I reached out to the Founder and CEO of Dlvr.it, an efficient way to distribute your content to acquire more engaged customers that click, share and buy. He shared with me some great tips on Facebook’s EdgeRank, social media and content […]

How to Properly Optimize Your Content

Monday, April 25th, 2011

When it comes to content development and marketing, it is easy to get caught up in producing a great piece of content, placing it online, and then going out to tell the world about it. Between the placing it online and the going out to tell the world about it, there are a few additional […]

Templatized Personalization an Effective Strategy for Link Building

Friday, April 22nd, 2011

We often hear that link building is really relationship building. There’s no magic program that allows one to manually place links on any website they come across (although that sure would be nice), the only way to acquire such links is by rolling up your sleeves and requesting them from webmasters by showing them the […]