Archive for March, 2011

How To Fill the Farmer (Panda) Update Void

Monday, March 7th, 2011

Busy times at the Googleplex First we had some big news about some well known websites all being penalized by Google for being on one side or the other of paid links.  This was quickly followed by the biggest Google search result shake up in years called the Farmer Update by us SEOs but Google […]

Lowercase Display URLs Got You Down?

Friday, March 4th, 2011

It was only a few weeks ago that Google automatically began changing the display URLs to lower-case after testing had proven that it increases paid ad clickthrough rates. It you’ve split tested your display URLs in your ads, you know from experience if capitalizing your domain name results in higher CTRs or not. In most […]

Reach Out and Keep Touching Someone: The Content Calendar

Friday, March 4th, 2011

The old adage of “out of sight, out of mind” is still true today. To be successful online, businesses must continually put themselves out there in one form or another. Whether you are looking for new customers, customer loyalty, increased sales, brand awareness, or just more website traffic, “In your face” is the new way […]

Expert Interview on Twitter for Business with Guy Kawasaki

Wednesday, March 2nd, 2011

In this installment of expert interviews, we had the chance to discuss the impact Twitter has had on marketing and branding with Guy Kawasaki, the co-founder of Alltop.com, an “online magazine rack” that aggregates significant stories on all sorts of topics.  He is also a founding partner at Garage Technology Ventures, which is makes direct […]