Archive for March, 2011

Expert Content Creation Interview with Ardath Albee

Wednesday, March 30th, 2011

Have you heard about our upcoming webinar,How the Google Panda Update is Driving Content, on April 14 at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST) featuring Arnie Kuenn? If you haven’t yet done so, you should register now! Because of this recent update there has been even more talk surrounding content strategy and […]

Automated Rules for AdWords

Tuesday, March 29th, 2011

Recently, Google announced a new release of automated rules in AdWords.  For advertisers, we feel it is important to research what the new feature entails before diving in.  In this article we hope to shed light on the potential pitfalls and benefits of using automated rules and help you determine how to use them effectively […]

Creating Local Onsite Content Never More Important

Monday, March 28th, 2011

With the recent Google Panda Update, creating quality onsite content has become essential. So, how does this apply to local search marketing? It does in a very big way! Geospecific onsite content has always been highlighted as a key factor for ranking in the local search results. Wrapping your head around all of the factors […]

Two VM Staffers Become First-Time Authors

Friday, March 25th, 2011

We here at Vertical Measures are tickled pink to announce the launch of our new bookstore section of our website. Along with the implementation of the new store, two of our expert staffers are celebrating the launch of their long awaited ebooks. Local Search Marketing for Businesses: A How-to-Guide, written by Sarah Moraes, and Twitter […]

55+ Content Marketing Resources

Wednesday, March 23rd, 2011

Content marketing is becoming increasingly important – especially as of late, considering Google’s recent Panda update.  Here are more than 55 links to a variety of content marketing resources all over the web. Abby Gilmore Abby Gilmore is a content strategist at Vertical Measures. When she is not creating, tweaking and developing strategies for online […]