A true story with a client (from a previous employer and an old life): I was managing a PPC campaign that sold cell phone plans and products. At the time, I noticed that we were getting a lot of search queries – and sometimes clicks- from people looking for the term “Justin Bieber cell phone number.” Puzzled, I had...Read more
In this installment of expert interviews, we had the chance to discuss the impact social media has had on the business world with Aaron Magness, the Brand Marketing and Business Development Director of Zappos.com Inc. Aaron has been a part of the Zappos Family since 2008, and is also a member of the Zappos Insights team. Zappos Insights was...Read more
Content marketing is still forming at a rapid pace. Most struggle to find not only the time to integrate content marketing into their current traditional and online marketing plans, but struggle to figure out how. Creating your own content strategy can be a confusing endeavor. This workshop will help you make it happen! The What Like no other event...Read more
While there are tons of SEO optimization methods that can be implemented for websites, here are the ones that are a must have for your business blog if you want it to rank well for keywords and be visited by those who come across it in search results. 1. Blog Post Title Tag Be sure to include an up...Read more
In this installment of expert interviews we had the chance to speak with Ken McGaffin, Chief Marketing Officer at Wordtracker, a company that helps website owners and search engine marketers identify relevant keywords and phrases for their business. Ken has worked in various industries and is an experienced internet marketing consultant. He enjoys giving advice on the industry with...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015