Archive for February, 2011

Be a Hater…or What I Learned from Justin Bieber

Thursday, February 17th, 2011

A true story with a client (from a previous employer and an old life): I was managing a PPC campaign that sold cell phone plans and products. At the time, I noticed that we were getting a lot of search queries – and sometimes clicks- from people looking for the term “Justin Bieber cell phone […]

Expert Interview on Twitter with Aaron Magness

Wednesday, February 16th, 2011

In this installment of expert interviews, we had the chance to discuss the impact social media has had on the business world with Aaron Magness, the Brand Marketing and Business Development Director of Inc. Aaron has been a part of the Zappos Family since 2008, and is also a member of the Zappos Insights […]

Have You Heard You Need A Content Marketing Plan, But Need To Know How To Do It?

Monday, February 14th, 2011

Content marketing is still forming at a rapid pace.  Most struggle to find not only the time to integrate content marketing into their current traditional and online marketing plans, but struggle to figure out how. Creating your own content strategy can be a confusing endeavor.  This workshop will help you make it happen! The What […]

Blog Post SEO Tips: 5 Elements That Boost Rankings

Friday, February 11th, 2011

While there are tons of SEO optimization methods that can be implemented for websites, here are the ones that are a must have for your business blog if you want it to rank well for keywords and be visited by those who come across it in search results. 1. Blog Post Title Tag Be sure […]

Link Building Expert Interview with Ken McGaffin

Wednesday, February 9th, 2011

In this installment of expert interviews we had the chance to speak with Ken McGaffin, Chief Marketing Officer at Wordtracker, a company that helps website owners and search engine marketers identify relevant keywords and phrases for their business. Ken has worked in various industries and is an experienced internet marketing consultant. He enjoys giving advice […]