Archive for February, 2011

Link Building – What Now?

Monday, February 28th, 2011

Paid links are dirty words in link building parlance. It’s no secret that buying links can lead to ugly penalties that can drop an otherwise well-behaving site pages down the SERPs or even out of them altogether. Yet some gray area certainly exists as far as what is a paid link and what is acceptable. […]

How To: Create and Use a Content Inventory

Friday, February 25th, 2011

In my previous post: An Introduction to Content Strategy, I described a content inventory as “your site in an Excel-spreadsheet nutshell: what content is found where, page by page.” Now, I’ll explain how to create this document and what this information can be used for. I know what you’re thinking – Excel, really? Of course, […]

Getting to Know You: Adam Courtney

Wednesday, February 23rd, 2011

In this edition of the Vertical Measures employee interview series, I sit down with VM’s first intern Adam Courtney, who now does link building strategy. Adam discusses link building, his love of aviation and what it’s like to be the son of a state senator along with offering some dating tips. Michael Schwartz: What are […]

Nine in Ten Organizations Market with Content, Does Yours?

Monday, February 21st, 2011

Did you know that nine in ten organizations market with content? This is according to a 2010 study conducted by MarketingProfs and Junta42, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Organizations use eight content tactics on average, the most popular being: social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). […]

Keyword Research in Google Webmaster Tools

Friday, February 18th, 2011

For webmasters trying to rank in Google organic results, it can often feel like you are all on your own with little help and guidance. There are the published Google guidelines and of course the great amounts of SEO blogs where writers can share their knowledge and opinions, but other than that companies and website […]