Archive for January, 2011

The understandably dreaded 404 or “Not Found” error message is the kiss of death to visitors and search engines alike. When a visitor or search engine crawler can’t find a page that they’re looking for on your website, it’s game over…or is it? It doesn’t have to be if you create a custom 404 error [...]

Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance.  It answers the “why am I creating this content?” [...]

The Google webspam team exists to ensure manipulative tactics do not gain traction in the SERPs, but is that really necessary in all verticals? That’s the question posed by Ross Hudgens in his guest post on Search Engine Land last month, a question that makes all SEOs re-evaluate their tactics. Hudgens believes that in certain [...]

If you haven’t already heard, Arnie Kuenn, our president and founder, is a soon to be published author. To precede the launch of his highly anticipated book, Don’t Break the Chain, we are launching a Facebook contest today,  January 6 that will run for six weeks. Entitled “Marketing that Moves You”, the contest’s goal is [...]

When it comes to business blogging, some companies tend to stick to content development solely for their own sites. But if you are looking to develop authority within your niche and industry, you should go beyond blogging for your own corporate blog. And you should go one step further than one-off guest blogging all over [...]