Archive for January, 2011

Expert Link Building Interview with Wil Reynolds

Wednesday, January 19th, 2011

This installment of Expert Interviews focuses once again on the discipline of link building. This week, I had the opportunity to speak with Wil Reynolds, the founder and CEO of SEER Interactive, a Philadelphia based SEO firm. He has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing […]

How To Create 404 Error Pages That Don’t Suck

Monday, January 17th, 2011

The understandably dreaded 404 or “Not Found” error message is the kiss of death to visitors and search engines alike. When a visitor or search engine crawler can’t find a page that they’re looking for on your website, it’s game over…or is it? It doesn’t have to be if you create a custom 404 error […]

An Introduction to Content Strategy

Friday, January 14th, 2011

Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance.  It answers the “why am I creating this content?” […]

Does Google Need the Manipulative Web?

Monday, January 10th, 2011

The Google webspam team exists to ensure manipulative tactics do not gain traction in the SERPs, but is that really necessary in all verticals? That’s the question posed by Ross Hudgens in his guest post on Search Engine Land last month, a question that makes all SEOs re-evaluate their tactics. Hudgens believes that in certain […]

Join Our Facebook Contest for a Chance to Win over 500 Prizes!

Thursday, January 6th, 2011

If you haven’t already heard, Arnie Kuenn, our president and founder, is a soon to be published author. To precede the launch of his highly anticipated book, Don’t Break the Chain, we are launching a Facebook contest today,  January 6 that will run for six weeks. Entitled “Marketing that Moves You”, the contest’s goal is […]