Archive for December, 2010

Getting to know you: Liz Gessaman

Wednesday, December 15th, 2010

In this month’s edition of the Vertical Measures employee interview series, I speak with client services director Liz Gessaman about managing change at VM, her early morning hikes and some of the best trips this globetrotter has ever taken. Michael Schwartz: What exactly do you do on a daily basis at Vertical Measures? Liz Gessaman: […]

Our Top 10 Blog Posts of 2010

Friday, December 10th, 2010

As 2010 winds down, we’d like to recap the year with some of our best blog posts of the year! Here are our top 10 most visited blog posts: If you need a link building resource, our 100+ link building resources post is a one-stop-shop. And if you are marketing your business or brand online, […]

Expert Interview on Local Search with Chris Silver Smith

Wednesday, December 8th, 2010

With all of the changes recently rolled out by Google in November 2010, it is now more important than ever to pay attention to local search marketing and to have a plan for your local business. That is why that this month Vertical Measures invites you to attend our webinar tomorrow, December 9th “Local Search […]

Call Metrics

Monday, December 6th, 2010

Google offers detailed call tracking within AdWords. This long-awaited feature, known as Call Metrics, is associated with your Phone Ad Extensions and provides details regarding the calls you receive from your AdWords ads. By enabling Call Metrics, you allow Google to display a custom phone number in your ads that is used to track calls […]