Archive for December, 2010

9 Internet Marketing Predictions to Ring In 2011 from the Team at Vertical Measures

Thursday, December 30th, 2010

As the New Year approaches, there has been a good deal of conversation focused on what will or won’t happen in 2011. To me, there is no better time to ask those around me for their personal predictions on what the New Year will usher in when it comes to internet marketing. Here is what […]

Landing Page Myths

Tuesday, December 28th, 2010

Many factors go into a successful Pay per click account. Proper management, budget, audience insight, and many other elements all must be up to par. However, even with these in place, you will always be fighting an uphill battle without properly optimized landing pages.  Like a mismanaged restaurant, you can round up the best clientele […]

2010 Expert Internet Marketing Predictions Came True!

Tuesday, December 28th, 2010

Guest Post By: Adam Courtney, Internet Marketing Intern We have been fortunate enough at Vertical Measures to have had the opportunity to conduct Expert Interviews with leaders in the internet marketing industry.  At the beginning of the year, we asked many of these leaders what their predictions were for the industry in 2010.  Now that […]

An Introduction to Facebook Ads

Wednesday, December 22nd, 2010

Whether you admit it or not, social marketing is the wave of the future. People flock to Facebook and Twitter every day to waste countless hours checking their friend’s statuses and playing social games. This is where the people are, and if you are not marketing to them then you are missing out. Facebook ads […]

The History of Google and Local Search

Friday, December 17th, 2010

Much attention has shifted towards local search marketing in recent months, but many might be unaware that it has been around for quite a few years and has been a big part of the way the search engines have evolved to what you see today. In November 2010, Google made a massive change to the […]