Archive for December, 2010

As the New Year approaches, there has been a good deal of conversation focused on what will or won’t happen in 2011. To me, there is no better time to ask those around me for their personal predictions on what the New Year will usher in when it comes to internet marketing. Here is what [...]

Guest Post By: Adam Courtney, Internet Marketing Intern We have been fortunate enough at Vertical Measures to have had the opportunity to conduct Expert Interviews with leaders in the internet marketing industry.  At the beginning of the year, we asked many of these leaders what their predictions were for the industry in 2010.  Now that [...]

Whether you admit it or not, social marketing is the wave of the future. People flock to Facebook and Twitter every day to waste countless hours checking their friend’s statuses and playing social games. This is where the people are, and if you are not marketing to them then you are missing out. Facebook ads [...]

Much attention has shifted towards local search marketing in recent months, but many might be unaware that it has been around for quite a few years and has been a big part of the way the search engines have evolved to what you see today. In November 2010, Google made a massive change to the [...]

In this month’s edition of the Vertical Measures employee interview series, I speak with client services director Liz Gessaman about managing change at VM, her early morning hikes and some of the best trips this globetrotter has ever taken. Michael Schwartz: What exactly do you do on a daily basis at Vertical Measures? Liz Gessaman: [...]