Archive for November, 2010

Go Ahead, Push that Restaurant’s Social Media Buttons

Monday, November 29th, 2010

Opening your restaurant was exciting. You’ve created a website to help promote it and bring patrons through your doors.  And, of course, because everybody else has them, your site is accessorized with Twitter and Facebook buttons.  If visitors click on them, what will they find?  Lots of tempting information about your restaurant that will entice […]

Social Media Marketing Expert Interview with Bart Steiner

Wednesday, November 24th, 2010

This week, to wrap-up my Social Media Marketing Expert Interview series  I had the unique opportunity and great pleasure to ask a few questions of Bart Steiner the CEO & Founder of He’s an accomplished executive consultant and entrepreneur and most certainly a crowd favorite speaker at any Social Media related event. Elise Redlin-Cook: […]

Impression Share and Ad Serving on AdWords

Monday, November 22nd, 2010

When clients hire Pay Per Click management companies to manage their online advertising, it is understandable that frustration sets in when they can’t find their ads after doing a search on Google. Since there are many reasons Google will withhold showing your ad for a relevant search query, this is a common occurrence for all advertisers […]

4 Link Building Success Stories

Friday, November 19th, 2010

At Vertical Measures we provide an array of services for our clients, from content development to social media marketing and local search marketing. However, much of what we do is traditional link building –sending targeted link requests. The purpose of our blog is to provide readers and subscribers with tips and best practices to follow […]

Getting to know you: Kristi Hines

Wednesday, November 17th, 2010

In this month’s edition of the Vertical Measures employee interview series, I speak with Kristi Hines about her personal blog on blogging, the key to developing a healthy Twitter following and the best surprise her husband has ever planned for her. Michael Schwartz: First question, let’s start it out easy, what do you do here […]