Archive for October, 2010

Getting to know you: Abby Gilmore

Wednesday, October 20th, 2010

In this week’s edition of the Vertical Measures employee interview series, I sit down with Abby Gilmore to discuss how she used social media to land her job at VM, her love of classic rock, Super Bowl XXXVIII and anniversary skydiving. Michael Schwartz: There’s only one way to start this interview. You are the only […]

Real Time Revolution at Blog World Expo 2010

Tuesday, October 19th, 2010

This year’s Blog World Expo was jam packed with tons of information covering all aspects of the blogging and social media industry. One session that I attended which had a lot of great advice for business owners was The Now R(evolution): 7 Blueprints for Business at the Speed of Now with Jay Baer and Amber […]

Arizona on SEO

Monday, October 18th, 2010

In the Internet marketing business, we are all culprits of using industry jargon.  But what does the average person know about the lingo we use every day? About as much as we know about chrometophobia.  To be sure, we canvased the streets of Scottsdale to find out first hand what the average Arizona resident knows […]

ROI On Internet Marketing Services (Infographic)

Wednesday, October 13th, 2010

(click thumbnail above to view full screen) Add this infographic to your website! <a title=”ROI On Internet Marketing Services” href=”http://www.verticalmeasures.com/roi/” target=”_blank”> <img src=”http://www.verticalmeasures.com/roi/images/roi-infographic-small.jpg” border=”0″ alt=”ROI On Internet Marketing Services” /></a> One of the most commonly asked questions in the Internet marketing industry has to do with return on investment. Some internet marketing services can be […]

Content Strategy Expert Interview with Alison Driscoll

Wednesday, October 13th, 2010

This week, just before our monthly webinar “Winning Tactics for Content Creation and Marketing” on October 14 at 11:30 a.m. EST, I had the pleasure to sit down (virtually) with Alison Driscoll, an interactive copywriter and social media strategist with a background in advertising and marketing. She has worked with a wide variety of clients […]