This week, I’ve had the pleasure of speaking with a social media leader, Chris Voss, President of Strategix One Consulting, and host of the Chris Voss show. He shares his 20+ yrs experience as a serial entrepreneur of successful companies in Business and Marketing and I asked him a few questions about social media marketing. Elise Redlin-Cook: Can you...Read more
In this series of blog posts I have talked a lot about the importance of setting up goals, and goal values, in Google Analytics so that you can get an accurate idea of which traffic sources, keywords and website pages are doing the most for your bottom line. Setting up goals in Analytics is a simple task, in the...Read more
Canonicalization is a term that search engines and SEOs borrowed from computer science, and when referring to computers it means a process for converting data that has more than one possible representation into a standard or “canonical” form. When search marketers refer to canonicalization, in plain English it means how to deal with web content that has more than...Read more
With Pay Per Click advertising, tracking conversions and analytics data always seems to be a challenge. From syncing AdWords and Google Analytics to script placement, nothing ever seems to go right the first time. Once things are squared away, you then typically run into discrepancies in your reporting. Oh the difficulties we Pay Per Click marketers face. Because Google...Read more
It’s that time of year again! It’s a week before Halloween and everyone is scrambling to get their costumes together. If you’re in the Internet marketing industry, we have some suggestions for you. Whether you’re a link builder, social media manager or work in local search marketing, we’ve got you covered. Show off your quality backlinks! If you really...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015