Archive for October, 2010

Social Media Marketing Expert Interview with Chris Voss

Wednesday, October 27th, 2010

This week, I’ve had the pleasure of speaking with a social media leader, Chris Voss, President of Strategix One Consulting, and host of the Chris Voss show. He shares his 20+ yrs experience as a serial entrepreneur of successful companies in Business and Marketing and I asked him a few questions about social media marketing. […]

Goals, Virtual Pageviews and Event Tracking in Google Analytics

Tuesday, October 26th, 2010

In this series of blog posts I have talked a lot about the importance of setting up goals, and goal values, in Google Analytics so that you can get an accurate idea of which traffic sources, keywords and website pages are doing the most for your bottom line. Setting up goals in Analytics is a […]

How To Identify & Solve URL Canonicalization Issues

Monday, October 25th, 2010

Canonicalization is a term that search engines and SEOs borrowed from computer science, and when referring to computers it means a process for converting data that has more than one possible representation into a standard or “canonical” form. When search marketers refer to canonicalization, in plain English it means how to deal with web content […]

Conversion Reporting Woes

Friday, October 22nd, 2010

With Pay Per Click advertising, tracking conversions and analytics data always seems to be a challenge. From syncing AdWords and Google Analytics to script placement, nothing ever seems to go right the first time. Once things are squared away, you then typically run into discrepancies in your reporting. Oh the difficulties we Pay Per Click […]

10 Halloween Costumes for SEOs

Friday, October 22nd, 2010

It’s that time of year again!  It’s a week before Halloween and everyone is scrambling to get their costumes together.  If you’re in the Internet marketing industry, we have some suggestions for you.  Whether you’re a link builder, social media manager or work in local search marketing, we’ve got you covered. Show off your quality […]