Archive for October, 2010

This week, I’ve had the pleasure of speaking with a social media leader, Chris Voss, President of Strategix One Consulting, and host of the Chris Voss show. He shares his 20+ yrs experience as a serial entrepreneur of successful companies in Business and Marketing and I asked him a few questions about social media marketing. [...]

In this series of blog posts I have talked a lot about the importance of setting up goals, and goal values, in Google Analytics so that you can get an accurate idea of which traffic sources, keywords and website pages are doing the most for your bottom line. Setting up goals in Analytics is a [...]

Canonicalization is a term that search engines and SEOs borrowed from computer science, and when referring to computers it means a process for converting data that has more than one possible representation into a standard or “canonical” form. When search marketers refer to canonicalization, in plain English it means how to deal with web content [...]

It’s that time of year again!  It’s a week before Halloween and everyone is scrambling to get their costumes together.  If you’re in the Internet marketing industry, we have some suggestions for you.  Whether you’re a link builder, social media manager or work in local search marketing, we’ve got you covered. Show off your quality [...]

In this week’s edition of the Vertical Measures employee interview series, I sit down with Abby Gilmore to discuss how she used social media to land her job at VM, her love of classic rock, Super Bowl XXXVIII and anniversary skydiving. Michael Schwartz: There’s only one way to start this interview. You are the only [...]