Archive for September, 2010

What Are Your Top Results in Google Instant?

Tuesday, September 14th, 2010

Guest Post By: Rex Liu, Intern Vertical Measures Google released their latest innovation, Google Instant, yesterday in the hopes of improving the wheel we call a “search engine”.  Google believes that they can save about 2-5 seconds per search for everyday users, which amounts to about 11 hours every second.  This seems like skewed data […]

Motion Charts: A Hidden Gem in Google Analytics

Monday, September 13th, 2010

In my previous blog posts on Google Analytics, I have tried to show some of the simple ways that business owners can use the information available to see what is most relevant to them. How they can calculate their ROI on internet marketing, use site search to better understand their customers ,and evaluate the performance […]

Broad Match Modifiers for Better Performance

Friday, September 10th, 2010

As we all know, broad match keywords will generate the most traffic and are good for picking up the miscellaneous search queries that are relevant to our offerings. Actually, one-third of Google’s clicks and conversions result from broad match terms, and supposedly their system will analyze global search trends and prevent your ads from showing […]

On the Road Again: 5 Events in 8 Weeks!

Thursday, September 9th, 2010

There’s never a dull moment in the life of Arnie Kuenn. He’s preparing for a marathon of events over the next eight weeks. When Arnie isn’t looking over the shoulders of his team at Vertical Measures or writing a book, he’s speaking at industry conferences and events both locally and across the country. Up next, […]

Online Reputation Management Expert Interview with Andy Beal

Wednesday, September 1st, 2010

In just over a week, I’ll be presenting the Vertical Measures Webinar, “Protect Your Online Reputation While You Still Can!,” on September 9 at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST). I’ll discuss why you must protect your good online name, and simple techniques to do so . In preparation for my big […]