Archive for August, 2010

The Scoop on “Social Media Marketing” by Liana Evans

Friday, August 20th, 2010

A review of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana “Li” Evans Though I have read a plethora of information about social media marketing as have many in the Internet marketing industry, I would definitely recommend checking out this book.   It is an extensive guide, from the […]

The Need to Know Local Search Marketing Terms

Thursday, August 19th, 2010

As the local search industry continues to grow, so does the terminology! While there are certain terms and phrases that are standard across the industry, there are some that are less commonly used or have alternative terms. Below is a list that might help you navigate your way through the streets of local search and […]


Wednesday, August 18th, 2010

If you do any type of interactive marketing and reside in the Phoenix area you will want to be a part of the Arizona Interactive Marketing Association (AZIMA). Founded by Arnie Kuenn, AZIMA is a 501(c) nonprofit organization helping businesses and individuals gain better insights on digital marketing advances and best practices. Meetings are held […]

David Gould: Vertical Measures employee interview

Wednesday, August 18th, 2010

In the next edition of our VM interview series, I sat down with Vertical Measures’ own IT administrator David Gould, who tells us about his long day at VM fixing the Internet, his artistic talents and what it’s like to work with two computer screens on his desk. Michael Schwartz: Before we officially start this […]

Get Your Learn On at Social Media AZ

Monday, August 16th, 2010

If you’re like me then you’re always looking to learn something new in the industry. From what’s up and coming in mobile search, to proving ROI for social media, there always seems to be someone’s new and exciting ideas available online to learn and share. But it’s a whole different experience when you stop reading […]