Typically when a newspaper announces it will be cutting about nine percent of its staff and around 130 jobs in total, it would be another sad day for what some see as a dying industry. But this is different. By morphing from a print-centric newspaper company to a multi-platform media company, the USA Today may just be revealing a...Read more
A little over a month ago, Vertical Measures created a fun SEO infographic about the types of links you can obtain through link building and the value of each types of links. As a follow up, I thought I would go through the link types represented in this visualization and share which ones we actually received while doing some...Read more
Have you heard? This month, I’ll be presenting the Vertical Measures Webinar! Join us for “Protect Your Online Reputation While You Still Can!,” on September 9 at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST) where I’ll discuss the need for and ways to protect your good online name. In preparation for my big day, I took some...Read more
So you have an e-commerce site and you sell stuff online. Great, people go to your site and buy products or services. Does your relationship with your customers have to end there? Certainly not. If your site boasts entertaining, trendy and helpful information, they will keep coming back for more. Maybe they will also tell all their friends and...Read more
Continuing my blog posts on using Google Analytics to make your online marketing measurable, the topic of measuring the actual performance of the website content itself can be much harder to calculate. After all there may be any number of reasons why you have content on your site. It may be there to inform and educate customers to reduce...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015