Archive for August, 2010

USA Today Attempting to Usher in New Era of Journalism

Tuesday, August 31st, 2010

Typically when a newspaper announces it will be cutting about nine percent of its staff and around 130 jobs in total, it would be another sad day for what some see as a dying industry. But this is different. By morphing from a print-centric newspaper company to a multi-platform media company, the USA Today may […]

How to Promote Link Worthy Content

Thursday, August 26th, 2010

A little over a month ago, Vertical Measures created a fun SEO infographic about the types of links you can obtain through link building and the value of each types of links. As a follow up, I thought I would go through the link types represented in this visualization and share which ones we actually […]

Online Reputation Management Expert Interview with David Wallace

Wednesday, August 25th, 2010

Have you heard? This month, I’ll be presenting the Vertical Measures Webinar! Join us for “Protect Your Online Reputation While You Still Can!,” on September 9 at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST) where I’ll discuss the need for and ways to protect your good online name. In preparation for my big […]

Don’t Just Be an E-Store Be a Resource

Tuesday, August 24th, 2010

So you have an e-commerce site and you sell stuff online.  Great, people go to your site and buy products or services.  Does your relationship with your customers have to end there?  Certainly not.  If your site boasts entertaining, trendy and helpful information, they will keep coming back for more.  Maybe they will also tell […]

Evaluating Content Performance For Reaching Site Goals

Monday, August 23rd, 2010

Continuing my blog posts on using Google Analytics to make your online marketing measurable, the topic of measuring the actual performance of the website content itself can be much harder to calculate. After all there may be any number of reasons why you have content on your site. It may be there to inform and […]