In the next edition of our monthly VM interview series, I sat down with Vertical Measures’ content strategist Elise Redlin-Cook to discuss why she’s the glue guy that makes Vertical Measures tick, her baby girl Coya and her former life training tigers. Michael Schwartz: You are now the first three-time winner of Vertical Measures’ Employee of the Month award....Read more
So much of SEO success is off-page, which means you must have high-quality links to your site from a variety of places. If you’re new to link building, you probably have some questions regarding this process. Where should these links come from? How many links are enough? What does PageRank actually mean? What is considered high-quality? If only PR...Read more
If your business is pursuing any form of online marketing, then it is likely that you have tried to work out your return on investment; the amount of sales that you can directly attribute to certain activities versus their costs. Whilst this kind of activity isn’t simple, it is possible to get an approximate figure and justify your online...Read more
The world of Internet Marketing is full of celebrities. From Rand Fishkin of SEOMoz, to Mashable’s Pete Cashmore, our industry boasts some pretty popular folks. We thought it would be fun to match up these celebs with their Hollywood celebrity look-alikes. You be the judge: who is the best pairing below? (poll at the bottom) Matt Cutts a.k.a. Rick...Read more
To wrap up our Local Search Optimization interview series, I thought it only fitting to get first hand advice from David Mihm of DavidMihm.com and the Director & COO of GetListed.org, an online resource that helps small business owners claim and enhance their listings at major search engines. His 2008 Local Search Ranking Factors, and recently released 2010 version...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015