Archive for July, 2010

Getting to know you: Elise Redlin-Cook

Wednesday, July 21st, 2010

In the next edition of our monthly VM interview series, I sat down with Vertical Measures’ content strategist Elise Redlin-Cook to discuss why she’s the glue guy that makes Vertical Measures tick, her baby girl Coya and her former life training tigers. Michael Schwartz: You are now the first three-time winner of Vertical Measures’ Employee […]

Links are Proof that Google Loves Us and Wants Us to be Happy

Tuesday, July 20th, 2010

So much of SEO success is off-page, which means you must have high-quality links to your site from a variety of places. If you’re new to link building, you probably have some questions regarding this process. Where should these links come from? How many links are enough? What does PageRank actually mean? What is considered […]

Calculating Your ROI on Internet Marketing

Monday, July 19th, 2010

If your business is pursuing any form of online marketing, then it is likely that you have tried to work out your return on investment; the amount of sales that you can directly attribute to certain activities versus their costs. Whilst this kind of activity isn’t simple, it is possible to get an approximate figure […]

SEO Celebrity Look-Alikes

Thursday, July 15th, 2010

The world of Internet Marketing is full of celebrities. From Rand Fishkin of SEOMoz, to Mashable’s Pete Cashmore, our industry boasts some pretty popular folks. We thought it would be fun to match up these celebs with their Hollywood celebrity look-alikes. You be the judge: who is the best pairing below? (poll at the bottom) […]

Local Search Optimization Interview with David Mihm

Wednesday, July 14th, 2010

To wrap up our Local Search Optimization interview series, I thought it only fitting to get first hand advice from David Mihm of and the Director & COO of, an online resource that helps small business owners claim and enhance their listings at major search engines. His 2008 Local Search Ranking Factors, and […]