Archive for June, 2010

Local Search Interview with Mat Siltala

Wednesday, June 30th, 2010

I hope that you’ve all been enjoying my blog interview series, thus far. I know that I have! I truly feel honored to have the opportunity to speak to the best of the best about industry related topics that are near and dear to my geeky, internet marketing loving heart. In the next three weeks, leading up to our […]

Yahoo! & Microsoft Search Alliance Transition

Tuesday, June 29th, 2010

The Yahoo! and Microsoft Search Alliance transition is fast approaching, and if you are advertising on either engine you need to be ready. The expected switch-over will take place before the 2010 holiday shopping season, however there is a possibility this could be extended until 2011. Microsoft and Yahoo! have finally teamed up in their […]

25 Ways to Ensure Shopping Cart Abandonment Doesn’t Happen to You

Monday, June 28th, 2010

It’s one of the saddest things that can happen to an etailer, a nice full shopping cart abandoned; a conversion left by the side of the road, tumbleweeds rolling by as vultures circle above. You get the idea. But why did it happen? Why were your great products orphaned?   According to Forrester Research, 88% of web shoppers […]

Examining Site Search Results in Google Analytics

Friday, June 25th, 2010

Whether you’ve been working on your website marketing for years, or just starting to take it seriously for your business, there are few more powerful tools than Google Analytics (or another analytics software program such as Omniture or WebTrends). Last month we held an introductory webinar on the subject, which you can watch again, but […]

Getting to know you: Patty Adams

Wednesday, June 23rd, 2010

In the latest edition of our VM interview series, we talk to Vertical Measures Director of Sales and Marketing Patty Adams. Patty, VM’s resident Parrothead, shares a little about her previous jobs, her love of dogs and how quickly she can finish a Taco Bell burrito. Michael Schwartz: There’s only one way I could start […]