Archive for April, 2010

Introducing the Intelligent Internet Marketing Internship Program

Thursday, April 15th, 2010

For the past two months, Vertical Measures has secretly been developing an exclusive training program meant only for those that can withstand copious amounts of valuable information and endless hours of fun.   We are officially launching our competitive internship training program in which participants will be introduced to the exciting world of internet marketing. […]

Getting to know you: Sarah Moraes

Wednesday, April 14th, 2010

In the second edition of our monthly Vertical Measures employee interview series, I sat down with sales and marketing coordinator Sarah Moraes to find out more about VM’s cover girl. In this chat, we discuss Sarah’s athletic background, what attracts her to the marketing field and why folders are an integral part of her personal […]

Hootsuite Does it Again!

Tuesday, April 13th, 2010

Back in November we blogged about Hootsuite’s Facelift: adding multiple new features such as management of Facebook profiles, MySpace profiles, WordPress blogs, and even LinkedIn. Today, Hootsuite has upgraded their Twitter platform yet again, and integrated many features that users (like myself) are super happy about. Twitter rolled out their solution to multi-tweeters a few […]

How to Build Traffic and Backlinks with Content Marketing

Friday, April 9th, 2010

Vertical Measures President Arnie Kuenn provides tips on executing a successful content marketing strategy in the latest VM webinar.

Three Ways Keyword Grouping Improves Your Copywriting

Thursday, April 8th, 2010

Keyword grouping—organizing your keyword research into small groups of tightly related terms—benefits your search marketing efforts at pretty much every level. Some of those benefits are more obvious than others; for example, keyword groups are essential for cost-effective pay-per-click (PPC) marketing, since close-knit ad groups earn higher Quality Scores. It’s less obvious, but keyword grouping […]