Search and journalism share a symbiotic relationship. Journalism needs search so writers’ articles get found, and search needs journalism to provide some of the freshest content in the SERPs. But some journalists feel that search represents an inherent contradiction to their job of serving the public good by disseminating timely, accurate and interesting information. It doesn’t feel natural...Read more
A lot of articles and blog posts have been written regarding the importance and use of negative keywords and I guess this is just one more, but we took on a client over the last few weeks that provided some incredible examples of two things: How loose the AdWords algorithm can be when matching a search string...Read more
Did you know that Vertical Measures holds monthly webinars? If you’re an avid reader of our blog then you’ve likely read a post or two leading up to our awesome SEO webinars. Well the next one, hosted by myself and Elise Redlin-Cook, will focus on targeted social media campaigns and how they can work for SEO. This might seem like...Read more
There are spiders around our homes and all over the Web, or, shall we say, the Internet. But the creepy crawlers lurking under our kitchen sink are very different creatures from those who traverse through and index websites. The biological specimens are fond of old, dirty clutter that they can hide behind and wait for their victims. The mechanical arachnids seek out...Read more
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