Archive for February, 2010

Do Search Results Vary By Browser?

Tuesday, February 9th, 2010

About a week ago I got involved in a discussion over on LinkedIn at the Search Engine Land group that was started by someone asking the question:  “Google showing different search results for IE and Firefox. Any explanation?” I gave my opinion which was that most likely it was personalized search impacting the rankings because […]

Pepsi’s Social Campaign is a True Super Ad

Monday, February 8th, 2010

Pepsi should be commended for running a social media campaign focused on service to the community instead of a Super Bowl ad, and the return on that investment is much better than what the ad would have brought in.

Race For the Best Link

Thursday, February 4th, 2010

  Every month here at Vertical Measures our team competes for a few things:¬†employee of the month, atta-person awards (an employee to employee card given for exemplary work), and the best client link. Employee of the month is determined by votes, atta-person cards are accumulated and drawn out of a hat, but the best client […]

Simple Social Media Marketing Tactics Amplify Your Brands Voice

Wednesday, February 3rd, 2010

  Why are the most simple concepts usually the most "successful" at drawing traffic on social media platforms? Simple marketing ideas like giving away free stuff, betting users to take action, and support a cause are just a couple examples. Using these social media marketing tactics can prove beneficial to your brand, if after asking […]

Poetry Contest: Ode to SEO

Monday, February 1st, 2010

  It’s official: today is the first day of our Ode to SEO scholarship contest! Students currently enrolled in high school, college, or grad school have an opportunity to win a $1,000 scholarship OR a new iPad! The new iPad was recently announced and the Internet is buzzing about this computer tablet. Simply write a catchy and interesting […]