Archive for February, 2010

The Olympics Impact on Google Search Results

Thursday, February 18th, 2010

This year’s Winter Olympic Games, which started last Friday, provided us with a unique opportunity in that we were able to track the event and see how it affected rankings in Google. Typically, when news breaks it’s not easily predicted, which therefore makes it difficult to track and measure the changes that take place within […]

AdWords Quality Score…. What is Relevance Anyway?

Wednesday, February 17th, 2010

  Occasionally I can actually find time to work on my own AdWords campaign. And like everyone else I have to work with, in, and around the infamous Google AdWords quality score.   And like everyone else I come up with some real head scratchers occasionally. Here is a good example.   I have a FaceBook keyword […]

The Sweetest Link

Sunday, February 14th, 2010

  Heart shaped candies, pretty paper cards, flowers and lots and lots of link love flying around .It’s no wonder Valentine’s Day is one of Vertical Measures’ favorite holidays. I’m sure that this fact is pretty apparent since we are shamelessly promoting not one but two “Love” themed promotions this month. 1.) The Vertical Measures […]

Facebook Advertising – Conversion Beta Testing

Thursday, February 11th, 2010

The long awaited FaceBook Conversion tracking is here in Beta test!  The actual Beta test managers and clients are not allowed to comment on it yet, but the general word is out.   This is a big move for FaceBook and another step in becoming a premier advertising platform.  And Facebook is becoming more […]

Upcoming Webinar: Find out “How to Find True {Link} Love”

Wednesday, February 10th, 2010

Vertical Measures’ Arnie Kuenn, in partnership with AZIMA (Arizona Interactive Marketing Association), would like to invite you to attend the upcoming webinar, "How to Find True {Link} Love", on February 16th at 11:30 a.m. MST. As the search algorithms have evolved, so has link building for your website. The best links are still from relevant, […]