Archive for February, 2010

This year’s Winter Olympic Games, which started last Friday, provided us with a unique opportunity in that we were able to track the event and see how it affected rankings in Google. Typically, when news breaks it’s not easily predicted, which therefore makes it difficult to track and measure the changes that take place within [...]

  Heart shaped candies, pretty paper cards, flowers and lots and lots of link love flying around .It’s no wonder Valentine’s Day is one of Vertical Measures’ favorite holidays. I’m sure that this fact is pretty apparent since we are shamelessly promoting not one but two “Love” themed promotions this month. 1.) The Vertical Measures [...]

Vertical Measures’ Arnie Kuenn, in partnership with AZIMA (Arizona Interactive Marketing Association), would like to invite you to attend the upcoming webinar, "How to Find True {Link} Love", on February 16th at 11:30 a.m. MST. As the search algorithms have evolved, so has link building for your website. The best links are still from relevant, [...]

About a week ago I got involved in a discussion over on LinkedIn at the Search Engine Land group that was started by someone asking the question:  “Google showing different search results for IE and Firefox. Any explanation?” I gave my opinion which was that most likely it was personalized search impacting the rankings because [...]

Pepsi should be commended for running a social media campaign focused on service to the community instead of a Super Bowl ad, and the return on that investment is much better than what the ad would have brought in.