Archive for July, 2009

Viral Videos: The Good, The Bad, and The Ugly

Friday, July 31st, 2009

How valuable is traffic to you? Let’s say, hypothetically, you received a million visitors to your site in a couple days. Could you benefit? Your answer is likely a resounding, YES! One of the avenues businesses are exploring to accomplish this feat is through the aid of viral video marketing.  Recently Evian’s "Roller Babies" commercial […]

Quality Link Building Page Hijacked!

Friday, July 24th, 2009

The Laziest SEO’s on Earth! Getting spammed is something that isn’t new to us here at Vertical Measures (see our post from February "Search Engine Optimization Spam"). Spam is a big problem all over the web; how much is spam costing your company? One company provides an ROI calculator to figure out just that. Spam […]

Are Your Link Building Efforts Localized?

Tuesday, July 21st, 2009

When’s the last time you checked to see if your site was listed in local search engines? Hopefully it wasn’t long ago. It seems that many online businesses don’t feel like they can benefit from some local search marketing efforts, but you really can! You don’t have to live in big cities like New York […]

Inaugural AZIMA Meeting Was a Hit! Next Up: Facebook

Thursday, July 16th, 2009

Last night was AZIMA‘s inaugural meeting, and nine of us here at Vertical Measures attended. Hosted at the Tempe Mission Palms, we enjoyed a nice social hour accompanied by a pasta bar and informative presentation by Chris Murch, from wsRadio.com.  Worth noting are several upcoming events including an education webinar by Howie Jacobson, PhD, author […]

PageRank Sculpting or Link Consolidation: The Debate Continues

Tuesday, July 14th, 2009

During SMX-Advanced in Seattle and WordCamp in San Francisco this year Matt Cutts revealed some interesting information about PageRank sculpting, causing a firestorm of debate between professionals in the industry. Let’s first discuss what PageRank sculpting is, and then get into the details about the big debate.  Sculpting your PageRank involves manipulating the PageRank flow […]