How valuable is traffic to you? Let’s say, hypothetically, you received a million visitors to your site in a couple days. Could you benefit? Your answer is likely a resounding, YES! One of the avenues businesses are exploring to accomplish this feat is through the aid of viral video marketing. Recently Evian’s “Roller Babies” commercial was released with both...Read more
The Laziest SEO’s on Earth! Getting spammed is something that isn’t new to us here at Vertical Measures (see our post from February "Search Engine Optimization Spam"). Spam is a big problem all over the web; how much is spam costing your company? One company provides an ROI calculator to figure out just that. Spam is not just those...Read more
When’s the last time you checked to see if your site was listed in local search engines? Hopefully it wasn’t long ago. It seems that many online businesses don’t feel like they can benefit from some local search marketing efforts, but you really can! You don’t have to live in big cities like New York or L.A. to work...Read more
Last night was AZIMA‘s inaugural meeting, and nine of us here at Vertical Measures attended. Hosted at the Tempe Mission Palms, we enjoyed a nice social hour accompanied by a pasta bar and informative presentation by Chris Murch, from wsRadio.com. Worth noting are several upcoming events including an education webinar by Howie Jacobson, PhD, author of AdWords For Dummies,...Read more
During SMX-Advanced in Seattle and WordCamp in San Francisco this year Matt Cutts revealed some interesting information about PageRank sculpting, causing a firestorm of debate between professionals in the industry. Let’s first discuss what PageRank sculpting is, and then get into the details about the big debate. Sculpting your PageRank involves manipulating the PageRank flow within existing pages of...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015