A lot of people trying to optimize their website for search engines often focus on researching and obtaining good back links on other websites, but what they don’t realize is they have the most relevant authority site sitting right in front of them – their own pages. How could anything be more on-topic than the pages you have complete control over? It’s icing on the cake if the pages are aged and already have page rank. 

Major search engines, most notably Google, give a lot of importance to internal link power. By carefully designing the structure of your site, and with the help of internal links, you have an opportunity within the framework of your site to "cast votes" for pages within your own site. You are able to, in essence, tell the search engines which of your pages are important and which are most important. You are also giving search engines an idea as to what the pages are about by using descriptive link text. Use of contextual links not only guides visitors to other pages within your site, increasing usability which search engines love, but simultaneously passing page rank and flow as well.

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If you’ve Googled your name in the past few weeks then you’ve likely seen the changes to the SERPs. Profiles with corresponding images are now shown at the bottom of search results; up to four profiles are shown. The search result includes your Google profile listing, and gives you a one-click search option to find the person in question on MySpace, Facebook, Classmates, and LinkedIn.

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When most of us think about website analytics we think of charts, graphs, numbers and probably Google right?  What if I told you there is a company called ClickTale who has the technology to put a camera on your website visitors shoulder pointed at their monitor and feed back to you a video of exactly what they did while they browsed your website.  Would that be of value to you?  I think so!

Think about it…how great would it be to actually "watch" what they clicked on, how long they stayed on a page, what path they took through your website and if they encountered any problems along the way.  Better yet watch as they fill out a form or add items to their shopping cart and "see" exactly what they are doing.  You are probably asking yourself now, how could this be? No one can do that?  That is too good to be true! Think again…I give you "ClickTale".  If I have already peaked your interest and you can’t stand it anymore you can visit the clicktale website now. However if you would rather not leave yet and have about 2 minutes here is a Video for you to watch to learn more about this amazing service!

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What a wild and crazy month April has been! It seems like just yesterday we were moving into Suite 200, but now we’re in need of a larger space. Fenway Properties, our landlord, had a vacant Suite directly below #200. It wasn’t, however, in ready-to-move-in condition. After some great negotiating by Arnie and Andi we made the decision to move in, and signed the new lease on Suite #100.

Construction started right away on getting the suite to our specifications. As you can see in the slideshow below, our suite needed a lot of work before we were able to move in. Two bathrooms were taken out, thereby opening up the entryway and main hallway. The slideshow below shows you some of the photos: before, during, and after construction. All photos, by the way, can be viewed on our Flickr Photostream. 

Tell us what you think about our new space!

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