I haven’t had much time this week to check my normal sites for fresh articles and stories in SEO, so I thought I’d do a recap and share what I found in the thirty four minutes I had to write this post. Below are some of the top stories and fresh content out there on the web. Feel free to add your own to the list! 

Google’s Matt Cutts wrote this week on his blog, and his post got to the first page of Digg (not a first, surprise surprise). GreyHat SEO’s Michael Gray wrote in his post "Did Matt Cutts Expose a Hole in Digg?" about Cutts actions. I think Gray is right, this must be a test for Google in some way or another…..note to self.

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Generally, tips trickle down through a person’s understanding in the vague form of “something you could do, or might do if time allows…”  In this case, though, consider the tip to be a very strong prodding; a veritable order to act:  Make sure the pages of your website are optimized with appropriate keywords and conform to SEO standards (best practices, whatever term you prefer).  Regardless of whether you run a personal blog with 1 month of history or a giant eCommerce site, the purpose of publishing the files at all is so people can find them.  This simply won’t happen unless your tags are descriptive and accurate, even if you manage to get a lot of links and achieve phenomenal off-site SEO.  This deserves being said and repeated because in many cases, the person running a website did not design it, so their business front is represented to searchers by text that needs their input.

The essentials of on-site SEO are simple:  Title tag and Meta Description tag; that’s it.  There’s a lot of work aside from those 2 tags that should be done too, but at the very least look at what they contain.  Make sure each page contains the keywords describing it with the keywords as close to the beginning as possible.

Everyone has a unique perspective and a different way of using words, so get the whole team working on descriptions if, indeed there is a team in the first place. Strive to be as descriptive and human-readable as possible in your title and meta tags, and your pages will be easy for searchers to evaluate from other websites.

More information about on-site SEO is already available in this blog and will be added as time goes on.

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In link building we’re always looking to get ahead of our competition, or our clients competition. Isn’t that the whole point? But at what lengths are you willing to go to get ahead?

Google encourages us to report any "spammy" type of practices; they make it pretty darn easy even. I discussed this question with some of the people in our office, and got a general consensus: "what goes around comes around", and "don’t be a tattle tale". This topic is one that does not have a clear answer.

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The way we use the internet is changing before our very eyes. Since the first day each of us got on the information superhighway it has changed. My first session online proved to be extremely resourceful, and since that day over ten years ago I have integrated most of my daily activities to have some sort of online influence. In the past few years, however, I have integrated almost everything I do into social media applications. My daily allegiance to the social pledge is a bit of an obsession actually—and I’m not the only one. It’s estimated that Facebook has over 200 million active users, Twitter has around 12 million, and sites like Digg attract over 200 million visitors a year.

Google is implementing changes to improve their search functions. Those changes include: more sort options for results, keyword wonder wheel tool, social profiles in SERPs (a topic I discussed not long ago), and more and more changes to integrate real time search—key influencer: Twitter.  

Twitter is a better real time search engine than Google, and they want to stay that way. Twitter has said it is going to start crawling links in tweets to provide more information to searchers. This little tid bit, as a link builder utilizing Twitter, made me do a bit of a happy dance. Profiles and individual tweets are starting to show up in SERPs, and profiles have actual page ranks too. My own Twitter profile (@cliquekaila) has a page rank 1/10, but I shouldn’t ‘tweet’ my own horn—-Ashton Kutcher’s profile (@aplusk) is a page rank 7/10!

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Vertical Measures is happy to announce two new employee hires. Help us in welcoming Ralph Miller and Michael Schwartz to the Vertical Measures Team!

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